Branding & Advertising Campaign for Preparatory School
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the chief advancement official and was previously the chairman of UAMS-WIGHC Preparatory School when this project took locate.
What challenge were you trying to address with Mighty?
The school was in its 125th year, and we wanted to do a video that would portray the history and comcommission of the school as well as what it looks like today.
What particular tasks were Mighty responsible for?
The core of the project was an update to our branding. Mighty developed a video for us but did a expressive quantity more than that in provisions of promotional materials. They also made ads that highlighted students of different ages and used that in advertising leading up to the 125th anniversary.
They helped us propel and maintain the media campaign celebrating that anniversary, which primarily consisted of ads for local media outlets and other publications almost the state. The core video that they produced was a pliant over a diminutive long, detailing the running student body and the comcommission of the school, which they condensed down to a nice tagline for us to use as well.
Was there a dedicated team?
I worked straightly with the proprietor of the organisation as well as two other nation who worked unitedly with him. They had a photography and video team who did some of the work with them as well.
How did you come to work with Mighty?
Their proprietor is an alumnus of the school, and he had worked with another organisation that we had worked with in the past. When he opened Mighty, we reached out to him owing of the condition of work that he had demonstrated.
What are you approach expents (if diclosed)?
We spent almost $65,000 in total.
What is the terminal result of working with Mighty?
The project ran from May–October 2018, and we propeled the campaign on our anniversary, October 2nd.
Are there any measureable or plum results?
One of the main achievements of the project is that it stirred up a big deal of passion almost the school in a real way. I do ponder it’s hard to measure the exact touch of advertising in localitys like this, but the year behind we propeled the campaign we were having to turn away prospective families who wanted to enroll their children in the school.
We’ve had a expressive increase in families who are looking to come to the school, specially from nation who are coming from out of town and effective us that this is the only school they are because. The project seems to have had a very real touch on the school’s reputation in that regard.
How did Mighty accomplish from a project treatment standpoint?
They were incredibly answering over both phone and email. Our marketing ruler was the first point individual for the project, but if we ever needed to touch them almost anything, they were fast to get back to us and feel the locality. Their service was also almost a mile away from ours, which made collaborating in individual incredibly easy to do as well.
What is (from your point of view) the key factor to pay observation while intercourse with Mighty?
Sometimes when you work with creative agencies, they have a vision for the project, and they don’t veritably esteem getting input on their ideas. That was not at all the case with Mighty. Their team is always kind and ready to hear to your reflections. When we asked them to tweak things, they would whichever do that or expound what they reflection would be better and make it into more of a back and forth.
What aspects of their work would you like to get improved?
I don’t have any complaints at all. They were always on schedule, delivered all they promised, and maintained a very good relationship with us throughout the project. I’ve been through many campaigns like this one, and this was better than any I’ve been implicated in precedently.
Do you have any advice for possible clients?
Make sure you tell them precisely what you’re pondering and what you want, and then confide their decision in whether your way or their way is the best resources of accomplishing that. They are not bullheaded or tough at all, so they will do what you want them to, but it is frequently worth hearing to them and allowing them to change your mind when it’s appropriate.