Mighty Content Marketing review by Haint Blue Brewing Company at Qualified.One

Mighty reviewed by Haint Blue Brewing Company

Mighty provided Content Marketing for Haint Blue Brewing Company with approximate budget = Confidential.

The campaign raised over $250,000 over a few months, and success was largely based on the intro video and social media that Mighty created. Visitors to the site have given positive feedback on its design and content. Mighty met deadlines, even on a short timeline, and communicated consistently.

Review summary:

Mighty told the story of a new microbrewery’s brand for a crowdfunding campaign. They created a video and curated visuals. They also designed collateral, a website, and social media strategies.

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Haint Blue Brewing Company, Founder


Crowdfunding Campaign for Startup Brewery

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

A fast induction on the buyer’s organisation

I am the founder and CEO of Haint Blue Brewing Company. We act currently out of a 1920s era icehouse that we are converting into Mobile’s leading microbrewery and taproom since Prohibition. We are made up of three employees.

Desired goal

What challenge were you trying to address with Mighty?

Because of the age of the edifice, we could not secure bank financing to do the level of inside composition needed. We determined to do something a pliant untraditional—crowdfunding. Since I was not sure what I could anticipate from rule crowdfunding or what kind of mark we would hit, I enlisted Mighty to make sure we were effective our story appropriately and that our brand and staff came athwart in the light that we wanted.

Provided solution

What particular tasks were Mighty responsible for?

We already had our name and our brand. Our story and designs were very much ours, and we came to Mighty to further educe it. They came up with the overall campaign.

I had a pretty good idea of the full I wanted, but how to liberate that through video was their idea. Since I was not sure how we were going to do a video, we had some back and forth of seeing that come to reaping. They helped us form a three-minute intro video, where I got to tell our organisation’s story. They hired a videographer that met with us on website at our location as well as front porches almost Mobile where we got footage of dicsussions that I had with would-be patrons. This allowed us to show our brewery in the best practicable light.

We used Wefunder to conduct our crowdfunding. Mighty curated the visuals, whether it be photos or creative sketches, for our Wefunder page. They made informational booklets as a leave-behind when we viwebsited residents, serving as a way for nation to recollect what I said once I left. They formd our website and helped get our collective media off the ground. They basically gave us a nearness.

How did you come to work with Mighty?

I looked at different marketing firms in Mobile. I came athwart their website and reflection it was new. Since what I had seen from them at that point was good, I scheduled a meeting. I previously met with another firm, so I already had a bid from a firm we were potentially going to use.

Mighty knocked our socks off. We were relatively new businesses, so we reflection it was symbiotic to be with them. That necessarily was not the case with firms here in Mobile that have been almost for longer, so I reflection it would be good to give them an occasion. Additionally, their website was big, and that was one of the things I wanted to hire them to do.

What is the terminal result of working with Mighty?

We began working with them August 2016 and artistic the campaign in December 2016. I am looking to hire them to do more designs for us in the forthcoming, they do such a big job.

Results achieved

Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?

We had a lucky funding campaign—we ended up raising $268,000 in a few months. The only interaction that most investors had was with the intro video and our collective media, which Mighty formd.

We have heard nothing but real things almost full on the website. People are lucky with it, which makes me ponder Mighty did a good job when creating it.

How did Mighty accomplish from a project treatment standpoint?

They met our deadlines. I wanted them to form full within a month for a September 21st propel, and they met it. That does not happen as much as I would like it to, so that is a high mark for them.

I spoke to them typically 2 to 3 times a week via text, email, or phone. A week did not go by where I did not talk to them. Email was the best mode of interaction with them. If I ever had a question, I could call them, and they always picked up.

What did you most forcible almost Mighty?

It is the fact that they are entrepreneurs themselves. They are not a big firm where the owners interval themselves from the organisation. The nation who began Mighty are the nation you are talking to. I ponder they are trying to make a name for themselves. If you have not already used them, it is a good time to get in with them.

Are there any areas Mighty could better?

I wish they would not direct me as much sometimes, but you get what you pay for.