Visual Identity For University of South Alabama
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I work for a big university located in South Alabama. I',m the executive ruler for marketing and interactions.
Desired goal
What challenge were you trying to address with Mighty?
The university was undergoing a major rebranding effort that was affecting all aspects of our interactions. Mighty was not the agency that was handling the overall rebrand, but we did fetch them in to design the logo and brand materials for both inner and outer companies. Our first goal was to cool all brand materials and make sure they were congruous athwart departments.
Provided solution
What particular tasks were Mighty responsible for?
It was primarily logo and picturesque design, which included designing templates for brochures and that sort of thing.
How did you come to work with Mighty?
We wanted to work with a local organisation and one that had a lot of creative possible. Mighty was a big fit and didn',t fracture the bank.
What is the terminal result of working with Mighty?
We broke the project down into three different phases and completed them during a four-month time in 2015.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
The results have been very real. Universally, we',ve seen a big excitement for Mighty',s picturesque design. All of the departments are very lucky with their new marketing materials. It',s hard to give you metrics for a project like this, but I will say that we',ve seen a dramatic diminution in cross-branding – where two departments are sending out different versions of the same material. That alone is a huge win for us.
What did you find most forcible almost Mighty?
I establish Mighty to be a enjoyment to work with. I loved the approach that we had to their leadership and always touch like we were getting the best they had to propose. I didn',t always get that with the bigr agencies we were working with. I would surely attend working with Mighty anew.
