Some details
Dharma Merchant Services is a credit card processing company that is committed to sustainability and transparency. Its website wasn’t effectively communicating this message, which prevented the site from generating qualified leads. Dharma sought our help in 2015 to make a site that would promote its values and improve its sales process.
We created a site that balanced text and design to tell Dharma’s story, and designed
signup pages that were simple to use and optimized for conversions. Our team worked with Dharma',s third-party software to create an online application process that filtered out unqualified applicants and gathered important data from qualified leads.
Following the launch, Mightybytes has worked with Dharma to optimize the site’s performance and conversions.
- Providing ongoing reports tracking traffic and conversions
- Improving the site’s forms, landing pages, and calls-to-action.
- Implementing SEO on key pages throughout the site.
- Working with Dharma’s referral partners to improve leads sent to the site.
- Mapping lead generation and sales flows and connecting them to digital marketing.
- Developing content and positioning that clearly communicates Dharma',s primary services.
- Running CRO tests to increase conversions on key landing pages.
Results
- Dharma has seen a 131% improvement in traffic coming from organic search.
- Qualified sales leads have increased by 680%.
- Form completions are up by 135%.