simplehuman: The Miller Group Creative project at Qualified.One

simplehuman by The Miller Group

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Brass Finish Introduction

simplehuman designs everything from voice-activated trash cans to motion sensor makeup mirrors. While they have a strong consumer foothold, they wanted a greater presence in hospitality. We set out to show the hospitality industry how simplehuman could elevate their hotel guests’ experience, driving decision makers to simplehuman’s booth at one of the year’s biggest hospitality

shows, through inbound and outbound digital marketing.

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