They had a bag. We had a big idea.
Elkay Plastics is one of the largest grocery store distributors in the U.S. They largely focus on supply side [commodity] products and services. When they acquired the North American distribution rights to a new cooking bag, they turned to The Miller Group. We worked with their sales and marketing team to develop the “Ready.Chef.Go!” brand name, tagline, logo and… complete identity program, along with consumer-facing point of sale materials, consumer and trade ads, digital and social media solutions. Ready.Chef.Go! cooking bags can be found at seafood departments in supermarkets across the country. Some grocers have even claimed as much as a 40% increase in fresh fish sales, since instituting the program.