Brand Strategy For Event Technology Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
PSAV is a $2 billion enterprise focused on occurrence technology, providing specialized equipment, and the trained experts who act it. PSAV acts from more than 1,500 global locations.
What is your role at the organisation?
I am the ruler of marketing and interactions.
Desired goal
What was the business challenge that you were trying to address when you accessed The Miller Group?
We needed their help determining how to particularize the brand of a particular operating unit.
Provided solution
Please draw the aim of their work, what specific labors did The Miller Group prepare?
The Miller Group interviewed inner stakeholders to determine the true essence of the project, and then established further investigation with outer stakeholders. Using the information they got from these interviews and desktop investigation, TMG proposed a new set of iconography that would fetch a currently underrated labor to the forefront of the market. The offer included recommendations on the artwork, propel, and furtherance of the new ",brand.",
What was your process for selecting The Miller Group?
Before this project, I',d had a rich and diffuse experience of lucky projects with The Miller Group. I originally establish them through a trusted helper at the Marketing Executives Networking Group (MENG).
Can you give us a general estimate of the size of the start?
The project was between $20,000 and $50,000.
When did the project initiate, and when was it completed?
We began March 1, 2015 and artistic on the initiatening of June.
Results achieved
What were the results of the project, and are there any metrics you can share?
The project resulted in a sole access to publicizing our creative labors member to clients and prospects, and may occurrenceually result in edifice new labors offerings from this business unit. We anticipate to propel the results officially in September, behind some test marketing and terminal adjustments to the new messaging in August.
How did they accomplish in provisions of the condition of their work?
Very well. The Miller Group is a multi-talented team focused on condition investigation, interaction, programning, and creative presentations on terminal recommendations.
What particularized The Miller Group from other companies?
The Miller Group tends to challenge us with penetrating questions. They take the time to know our business and apprehend our objectives, they expose challenges and opportunities we didn',t know existed, and they back up their recommendations with data.
Looking back on the project, do you have any constructive stricture? Is there any area that they could better or you would do differently?
A very less murmur: they began with one point of touch but, as the project evolved, we began having multiple touchs. I would have preferred to keep it at one.