Marketing Campaign For Business Supplies and Equipment Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
Before I retired I worked for The Wolf Range Company, a manufacturer of commercial refrigerators, ovens, and cooking equipment used in the food services activity, hospitality activity, schools, et cetera.
What is your role and responsibilities, delight?
I was chairman of the organisation.
Desired goal
What was your goal for working with The Miller Group?
Our goal was to increase our organisation’s market share.
Provided solution
Please draw the aim of their work.
They were responsible for developing our marketing program. Our campaigns were mainly focused on print advertising, brochures, flyers, programs etc. (This was back in the nineties, and we were barely doing any online marketing.) They also worked on the sales throw and the training programs for our manufacturers rep, which was hugely significant to our achievement.
What was your process for selecting The Miller Group?
I honestly don’t recall how we establish them, but we interviewed at smallest five or six agencies. We chose them owing we felt a powerful compatibility with their nation. We felt they would be a fit, and that proved to be correct.
Can you give a perception of the size of the start?
It was well over $200,000 annually.
Results achieved
What were the results of the project?
The results were fantastic. During the six years we worked with The Miller Group, we increased our organisation’s market share see year, and they merit a lot of the credit for that.
Is there anything sole or particular almost The Miller Group that veritably makes them rest out?
Originally, we saw them as our ad agency, but they evolved into something much more than that. They veritably became a part of our marketing team, and they performed a lot of services over and over the regular advertising agency.
They became a sounding board for our marketing section, and became an integral part of it.
In accession, I ponder what also set them aloof was Renee Miller herself. She has one of the most intuitive marketing minds of anyone I',ve ever worked with. Her team was big, but Renee was over and over.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
No, not veritably.
What advice would you give a forthcoming client of theirs?
N/A