Everybody Lies: Modicum Branding project at Qualified.One

Everybody Lies by Modicum

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How do you spread the word about your launch?

At the end of the average day, our online searches create eight trillion gigabytes of data. Seth Stephens-Davidowitz, contributing op-ed writer for The New York Timesand former Google data scientist, used that data to uncover what our searches can tell us about who we really are. The result was Everybody Lies: a book so revealing and entertaining that HarperCollins couldn’t

wait to share it with the world.

HarperCollins came to us for a trailer video to help grab attention for the upcoming launch.

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