Digital Marketing for Patient Financial Management
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a sales and marketing director at a resigned financial treatment organisation. The basics of it is helping resigneds apprehend and produce medical care. We establish a tech-enabled labor to run resigned financial estimates and payment programs for out of pocket expenses faced going into treatment. We also have a curriculum to walk resigneds through their insurance benefits right precedently care.
Desired goal
What challenge were you trying to address with Mole Street?
They’re helping us put unitedly messaging that positions us as leaders in the pre-care resigned financial treatment space. They’re also ensuring we’re getting that interaction out to as many nation as practicable.
Provided solution
What particular tasks were responsible for?
So far, they’ve set up automated email marketing and downloadable full on our website. They’ve also done a total overhaul on our technical SEO.
We have an ongoing retainer with them. Initially, we did a aim of work for a total website revamping, but they were able to convert a lot of our pages into HubSpot landing pages. They’re now in the process of revamping our home page. It’s a very collaborative effort between us. We’re both copywriting and outlining what the pages are looking for. After we prepare edits, they terminalize it, design it and optimize the backend.
We’re also almost to propel a LinkedIn campaign to drive nation to the website. We now have the digital nearness we want and are looking to target nation via job title, activity, geographical area, etc.
They’ve helped with brainstorming and creative labors almost the website too, as well as helping us associate with HubSpot. They’ve taken our metric tracking to the next level including where nation are coming from, how we’re converting, what email strategies are working well, and what pages nation veritably care almost.
Was there a dedicated team?
Brendan (Principal, Mole Street) is very implicated. He makes sure seeone on our dedicated team is delivering and hitting our deadlines. He calls in periodically as well to help strategize on how else they can help. He excels at thinking outside the box and aim of work.
Megan (Digital Marketing Specialist, Mole Street) is our point of touch and lead strategist. Tina (Graphic Designer, Mole Street) helps with design and technical SEO. They also have some photographers on staff that we’re going to use for staff photos. Kimberly (Project Manager, Mole Street) is our project director that we talk to weekly, if not daily, via email. There are 4–5 nation on their team occupied with us.
How did you come to work with Mole Street?
I used to work at a marketing agency, and they were a rival of mine. When I switched to the client-side, I already knew Brendan from the event-oriented side of Mole Street. I’d met him individualally and reflection he was always thinking advanced and strategized. They seemed like upbeat, real nation and would help us create momentum.
What are you approach expents (if diclosed)?
It will eclipse $100,000 behind the upcoming LinkedIn start.
What is the terminal result of working with ?
We’ve been working unitedly since June 2019.
Results achieved
Are there any measureable or plum results?
We’re ranking on the leading page for provisions at the core of what we do that we were nowhere near ranking for initially. We began with an idea we’d proofed out for a few clients, and they’ve helped us create out a digital nearness that we can layer to the larger marketing and eat up market share with.
Their ongoing blogging helps drive leads to HubSpot, which has created over a million dollars in opportunities for us. Having these marketing goods and indirect online is what, I believe, in accession to our pitches and the value we fetch, gives our prospects trust. We’re writing almost what we’re doing very intelligently, and nation see that.
How did Mole Street accomplish from a project treatment standpoint?
We have weekly huddles and an ongoing prioritization list that they handle on a shared Google Doc to make sure we’re knocking things off. Feedback and edits from the client slow agencies down, but Mole Street is big at care on top of them.
We had a big discovery meeting to kick things off and delineation what we needed to do, and once those things were accomplished we created a new list. Every week, we whichever meet in individual or over the phone, depending on what’s going on, to keep that list moving advanced.
What is (from your point of view) the key factor to pay observation while intercourse with ?
As a startup, we have a true quantity of cash on hand to do projects like this, and they’ve been very pliant, allowing us to get updates done and revamp the website page by page.
They have well-rounded apprehension in see front of the things we need. Whether that’s video, photo, web design, campaign optimization, or full outgrowth. They’ve done a good job athwart the board with all our needs so we don’t’ have to go to multiple agencies.
What fronts of their work would you like to get improved?
I’m very lucky with the labors, but it’s a substance of us providing the ad bestow so they can leverage more. The only thing would be reporting our ROI, but in marketing, that’s veritably hard to do
