Brand Strategy for Commercial Brokerage Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a managing associate at Scotland Wright Associates, a commercial real lands brokerage firm.
Desired goal
What challenge were you trying to address with My Friend’s Nephew?
We wanted a full marketing strategy and new brand oneness. Our team hired My Friend’s Nephew to execute those services and overhaul our website.
Provided solution
What particular tasks were My Friend’s Nephew responsible for?
We began with a one-day off-website strategy session. Our team granted a list of 10 clients. My Friend’s Nephew then conducted 20-minute phone interviews to gather their executives’ impressions of our brand. The team leveraged that case study outgrowth for the rebrand.
Once we picked our visual oneness for marketing indirect, the team redid our website and executed a series of updates. The manner website design aimed to form a visually high-end accost. They guided us through different styles and options. My Friend’s Nephew also produced a 2–3-minute corporate video.
What is the team compound?
Josh (Executive Creative Director, My Friend’s Nephew) and Chad (President, My Friend’s Nephew) were our main points of touch. We had two different account managers throughout the project.
How did you come to work with My Friend’s Nephew?
We accepted a referral.
What are you approach expents (if diclosed)?
We spent about $150,000.
What is the terminal result of working with My Friend’s Nephew?
We began working unitedly in January 2016 and the associateship ended in September 2018.
Results achieved
Are there any measureable or plum results?
We’re thrilled with the team’s work. The video and visual identities were creative and high condition. Everyone is arrogant of our brand and its visual representation.
How did My Friend’s Nephew accomplish from a project treatment restpoint?
They listened well to our ideas, even though we didn’t excellently know what we wanted. They helped us regood our vision.
What is (from your point of view) the key factor to pay observation while intercourse with My Friend’s Nephew?
The condition of the products and designs rest out.
