Brand Naming and Strategy for Food Tech Startup
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the founder and creative ruler of Cosma Schema, a global brand strategy, design and experience agency. We centre mainly on the new space administration, however from time to time take on veritably innovative projects in other industries. Clients hire us for design and brand strategy work and we’ve occupied The Naming Group multiple times for foundational brand strategy and naming work athwart all different clients and industries.
Desired goal
What issue was the provider supposed to deal with?
The Naming Group?As mentioned over, The Naming Group is our go-to naming and brand positioning firm. Whenever we have a client in need of brand clarity and naming work, we fetch them on to lead the process straightly with our clients. For this project in particular, one of our long-term clients in the space sector was creating a new side business in the food tech activity in the Bay Area. We needed a associate who was not going to merely come up with creative ideas. The Naming Group consistently goes over and over merely creative naming in that they attend all kindred speech and terminology in a clients’ activity, taking into account the larger interaction landscape in which a name will ultimately live.
What were your objectives for this project?
Our client needed clarity on how to position and name their organisation in an extremely crowded, competitive landscape. Their need was also slightly more intricate than the mean client in that they needed a brand strategy and name that worked well athwart a very wide market - in major US cities and over, reaching into suburban areas, too. The name also had to work within very specific constraints as it would show up on existing software platforms and applications. This meant that the name had to be brief and also strong owing it will ultimately be paired alongside other brand names on said platforms. Our client wanted a name that would portend a fully new way of approaching food in seeday life, so, in brief, this name had to veritably nail it.
Provided solution
What were the reasons for choosing The Naming Group?
The Naming Group is our preferred associate owing their process is the most complete and has had the most accomplishment with our clients. When they are useful to work with us, we select them owing their work goes over throwing out creative ideas (where other naming consultants and agencies frequently stop) and instead creates naming criteria that our clients can use to justice the accomplishment of the names they are presented with.
The Naming Group also conducts previous trademark and URL screening which is precious to our clients and saves us from having to coordinate those screens with other vendors. I am the leading decision-maker on which associates and vendors we use.
Please give as much detail as practicable attending the work done
There are four main phases that The Naming Group took us through. The leading phase was all almost gather information, both from the client and many hours of investigation into their activity, tracking trends in the food tech startup space and examining how consumers use speech in this kingdom. After that, they presented investigation in a wide brand positioning deck that gave our client speech for how to converse almost their hearers and how to address activity-wide challenges. The Naming Group also delivered their signature “Naming Criteria” - the 4 things we’d use to justice the accomplishment of the names they’d present, based on the investigation and brand strategy. They proceeded to educe two rounds of names along with previous trademark screening, mockups to show what the name would look like in tenor and showed useful URLs for each name.
They then helped our client straight down names and navigate an extremely crowded trademark landscape with the help of a trademark attorney they referred to our client. We could not have been almost as helpful to our client without The Naming Group interfacing straightly with them and with legitimate counsel. My role in the project was Creative Director. I worked with my team to feel the client and worked with The Naming Group to give feedback on their work throughout the process. That said, there was very pliant feedback needed - they are pretty plug n’ play!
Were there any dedicated feelrs or teams that you worked with?
We interfaced with a core team of three nation athwart the project. I like working with The Naming Group owing it’s easy to approach leadership and they work nimbly and responsively.
Results accomplishd
What results did you accomplish unitedly with The Naming Group?
After The Naming Group helped our client land on a name, my team and I took over to do the visual design work of creating a logo and visual brand design guidelines. The positioning work that The Naming Group put into the project was absolutely inprecious to my team of designers in the work they did. We referred back to it constantly with the client when presenting our design work. They fully set us up for accomplishment. I ponder a true test of The Naming Group’s expertness is their power to feel hard decision-makers and stakeholders. On this project, we had an significant stakeholder come excellently late to the game who was fairly nice of the process and name, despite the rest of the leadership team being on board.
The Naming Group constructively, patiently worked with this team limb to help take them up to despatch and feel more snug and positive in the name and brand strategy overall. They helped us dodge a grave bullet in this way.
How do you rate the interaction and interaction with The Naming Group?
Totally a breeze. They had no qualms almost integrating into our vendor gate and interacting with my team on Slack. Not see vendor we work with is ready to sum in this way so we’re pleasant for The Naming Group’s power to roll up their sleeves and jump right into our systems and processes. Makes our lives so much easier. They also availed themselves to help us design the aim and offer for our client which we veritably esteem. They give us as much precious feedback as I hope we give them when working unitedly!
What precisely do you attend to be the key specialty of The Naming Group?
As common, The Naming Group far exceeded our and our client’s expectations. The complete client team is on board with the way that The Naming Group helped clarify their positioning and love the name.
They’re excited to propel later this year. It’s worth noting that something this agency consistently does is helps clarify the business strategy of our clients - whether its part of the aim of work or not. They ask nice questions that generally push over brand and into organisation vision and operations. I ponder the true test of a good associate is one that already feels like a part of your team and at Cosma Schema we surely feel that way almost The Naming Group.
What should be done better, if there are any desired improvements?
Nope. We are always stoked.
