Branding Services for Food-Tech Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the VP of Business Development at DouxMatok, a food-tech organisation based in Israel. We educeed a sugar based sugar diminution solution based on real cane sugar, that allows for up to 50% sugar diminution in different food fruits while maintaining the same sweet gustation.
Desired goal
What issue was the provider supposed to deal with?
The Naming Group?As we were preparing to propel our sugar diminution solution in Europe and U.S., we have determined to brand our sugar (not direct advanced for B2B food elements), and the leading step was to find a name that will resonate with consumers, who are looking for foods with overall better alimentation without the gustation compromise.
What were your objectives for this project?
Our goal was to educe a separate brand-name for our proprietary fruit, that will accost to both the end consumer and to DouxMatok’s direct clients – food companies. We are edifice our element to be the ',new sugar of choice’ for consumers.
Provided solution
What were the reasons for choosing The Naming Group?
We calm recommendations from marketing nation in our network, interviewed 5 of them, and it was clear to us that Nina and the Naming Group',s access and vibe were a consummate fit. This ended up being one of the best decisions we',ve made in the process!
Please give as much detail as practicable because the work done
The naming work began with defining naming criteria that underlie our brand strategy, and edifice clear and agreed filters to screen in and out names. The process was well funneled - from a list of number of recommended name candidates that went through a trademark screening, we ended up with 3 terminal ones to select from.
Were there any dedicated managers or teams that you worked with?
We worked straightly with the founder and chairman, Nina Becjhart, and her associate, Jana Zednickova.
Results accomplishd
What results did you accomplish unitedly with The Naming Group?
The name we picked is Incredo. It was the leading step in bringing our brand to life, and that choice paved to way for all other brand decisions. We get big feedback on the name from clients, consumers and other marketing vendors that worked with us since then.
How do you rate the interaction and interaction with The Naming Group?
Very powerful and clear from the begining.
What precisely do you attend to be the key specialty of The Naming Group?
Nina and the Naming Group team were super professional - not only we were very lucky with the result, but the process was very well managed - from setting expectations, managing the process', methodology , addressing psychological and emotions of all stakeholders in the process, being open to feedback and pliant sufficient to use it to optimize the outcome.
A year and a half later, we are quiet in touch and interrogate on brand dilemmas with Nina!
What should be done better, if there are any desired improvements?
NA