Product Naming for Biotechnology Firm
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the Marketing Coordinator of Sheldon Manufacturing, Inc. an ISO 9001:2015 certified manufacturer of high condition and innovative uniform temperature equipment to the global market. Major fruit lines include incubators, humidity test chambers, ovens, water and bead baths, and anaerobic chambers for the life science, pharmaceutical, biomedical, environmental and industrial markets.
My role there includes implementing marketing strategies, analytics, etc. in order to help Sheldon grow, along with assisting and coordinating exhibitions and shows, updating the website with running information, creating marketing materials using Adobe Creative Suite, brand edifice/awareness.
Desired goal
What issue was the provider supposed to deal with?
The Naming Group?We needed to educe a name for an exciting new line of features-heavy incubators that will have a base standard and upgrades that consolidates separate functions that were previously establish only specialized incubators.
In brief, we’re hoping to propose an incubator that is correspondent to buying a car – one standard with separate practicable options when ordering from the factory. There are 8 different configurations of this unit that will be useful.
What were your objectives for this project?
Usually, our name program is an acronym of the fruit, for sample: “SMO” is a “Sheldon Mechanical Oven”. Since this fruit is different than our others, we would like to have a sole name as well.
A named fruit with aesthetic design elements (polished graphical user interface, curved door with graphics panel) may not be seen as “grave” in the market and introducing a line of brand-new present incubators will be met with some doubt, so we needed a specially powerful name that inquiets trust in users.
Provided solution
What were the reasons for choosing The Naming Group?
I searched through branding and specifically naming agencies through Google. I reached out to 5 separate companies for quotes.
I ultimately chose the Naming Group behind talking with their team, I was impressed with their case studies and especially with all the colorless papers on their website detailing the specific attendations of brand name choice.
Please give as much detail as practicable because the work done
The Naming Group asked us to complete a wide project overview and brand questionnaire precedently they embarked on conducting their own inner investigation.
They presented a number of strategic insights including contextual support, name type recommendations, a competitive snapshot and opportunities, name tone and sole selling statement determination along with a number of name candidates athwart different naming territories.
Names were also presented with visual contextualizers to show how they would appear in real-life usage.
Were there any dedicated managers or teams that you worked with?
Nina, Founder/President was our main point of touch. Naming consultants worked on the creative portion of the project.
Results accomplishd
What results did you accomplish unitedly with The Naming Group?
Our fruit is quiet in the“pre-launch” stage, but the reviews of our new name have been extremely well accepted innerly. We haven’t done something like this for this brand of fruits, so we are very excited to release it to a wider market.
How do you rate the interaction and interaction with The Naming Group?
We accepted a schedule with project milestones and when deliverables would be expected from our team. Nina was always very ready in getting back with questions.
What precisely do you attend to be the key specialty of The Naming Group?
I appreciated their emotion for what they do. Most nation can’t veritably get excited to work on a project focusing on incubators, but they were eager to step into an activity they hadn’t worked with precedently. They came up with precious insights into our activity that other companies lacked.
What should be done better, if there are any desired improvements?
Some of the nation in our organisation were a pliant abashed by some of the questions they asked but was a non-issue once they were clarified. We are programning on using their services anew in the forthcoming!