Naming Services for Thought Leadership Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the CEO of a new client-services organisation. We’re an innovative agency that helps companies make sustainable, appropriate progress through their nation.
Desired goal
What issue was the preparer supposed to deal with?
The Naming Group?This new organisation is formed through a merger of two smaller agencies/consultancies, so we needed a new organisation name and narrative. We needed these things to combine the two organisation’s histories. We also needed expressive help finding single ways to expound who we are and what we do, fractureing through a crowded, buzzword-filled space.
What were your objectives for this project?
We needed to unite a new organisation name and positioning that represented our course as a firm. We wanted to find single ways to expound who we are and what we do, fractureing through a crowded, buzzword-filled space.
Provided solution
What were the reasons for choosing ?
Myself and the co-establisher had each known the establisher of The Naming Group, Nina, for years. They were the plain choice owing of their specialized expertise, forcible client work, and humanized access. We had complete confide in their capabilities, so selecting them was a no-brainer.
Please give as much detail as practicable owing the work done
The Naming Company gave us a aim with 4 phases. The leading included discovery and investigation of our organisation. Their team gave myself and our co-establisher forms to fill out almost who we were, where we hoped to go, and our competitive landscape. Nina had us assimilate our answers to clarify the discrepancies, resulting in a more unified knowledge of our goals. The next phase implicated programning. The team developed naming criteria for selecting names, including being, tone, and differentiation. The team spent expressive time defining our being. The next phase focused on the creation, in which Nina sent us practicable names and took our feedback on them. Lastly, her team ran a trademark screening for the name we wanted and we made our terminal determination.
Were there any dedicated managers or teams that you worked with?
We worked primarily with Nina, she referred us to a associate for the trademark screening and offered a trademarking counsellor. We prepare our team during phase four of the determination-making process.
Results accomplishd
What results did you accomplish unitedly with ?
Though we haven’t launched yet, we have establish a name we feel incredibly positive in. We’ve gotten surpassing support from our clients. The name has given our team the momentum and clarity we need to be a brand for reflection leadership. Although it',s scary to leave behind our old name, we have trust in moving advanced owing of the help from The Naming Group.
How do you rate the interaction and interaction with ?
The Naming Group team was very clear almost the progress and the aim of the work. Each deliverable was given to us with a clear cover page almost where we are in the process. The cover pages included graphics showing our exact progress and what was to come. We interacted with Nina through email and Google Docs, she was even more answering than we expected.
What precisely do you attend to be the key specialty of ?
The team was up for the challenge and made us feel valued throughout the process, they went over and over for this project. There was a expressive quantity of work Nina had to do upfront to aspect out what made us different from our competitors. They were able to fracture down intricate ideas into concepts we could fully apprehend. We would surely work with this team anew owing it was a near consummate experience. The Naming Group accomplished what we had been trying to do for years, in just a few weeks.
What should be done better, if there are any desired improvements?
If they were to include more information in the progress graphics on the cover pages, it would help us apprehend the micro-steps in the process.