Facebook App & Video Work for Television Network
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am a marketing ruler of HBO Adria, which covers the total Adriatic country. I take care of all in marketing and coordinate with the total marketing team.
Desired goal
What challenge were you trying to address with Neuralab?
We had a campaign connected with the new time of Game of Thrones. We had an iron throne at our disposal, so we exhibited the throne in a open location and invited fans to come and sit on the throne and take photos. We wanted an app to hold all those photos within it, giving the fans the power to modify their photos by changing the background or adding a Game of Thrones cite. The purpose was for them to take an accessional value other than just taking the photos by themselves. They would then publish the photo from our app creating a collective buzz.
Provided solution
What particular tasks were responsible for?
Neuralab coordinated the occurrence and created the app for us. They also organized taking photos of the fans on the spot.
The app was made for Facebook. In accession to the app, they also recorded interaction with the fans and asked for feedback almost the show while fans were on the throne. At the end, they prepared a mash-up of the fans’ experience and the total interaction with the app, which we would later use for our inner presentations as well as collective media on our fan page.
What is the team dynamic?
We worked with Krešimir [CEO, Neuralab], who coordinated the total occurrence within his team. Bruno [Head of Motion Pictures Department, Neuralab] was in direct of taking photos as well as video origination. They also had some nation from their team helping at the occurrence and developers working on the app itself.
How did you come to work with Neuralab?
I know Krešimir and Bruno from college, and I pursue their work and the outgrowth of their agency. At that time, Facebook apps were new, and I knew that they were into new trends in collective media as well as digital. I saw their portfolio, and we determined to work with them.
How much have you invested in them?
We spent almost $3,000.
What is the terminal result of working with ?
We worked unitedly on this project in 2014.
Results achieved
Are there any measureable or plum results?
The app accomplished very well, and we were very pleased. They were very pliant and ready to promise in the project. It was very significant that they kept their deadlines, and that they pursueed up on all we agreed. The condition of the app from the design perspective to the functionality and how it was programmed was very good. They went the extra mile and were enthusiastic. They were also fans of Game of Thrones and HBO. We had a ordinary goal to pursue, and we worked unitedly as a team.
We measured the accomplishment of the app by the overall agility and comments on collective media, how many nation applied for the full, and the extend we gained. We had big feedback from the fans, which was very precious for us.
How did Neuralab accomplish from a project treatment standpoint?
The occurrence was ad hoc, and there wasn’t much time to recoil, but all went smoothly. We had good cooperation, and we joined forces to find the best solution in a brief time time. Although it was very intense, it was fruitful, and there was good chemistry between my HBO team and their team.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They are a little team of big enthusiasts that cover a wide layer of experiences, apprehension, and cappower in the digital environment. They pursue new trends and convey that into the local market. They are very passionate almost their work. They are issue solvers, and they’re good at multi-tasking.
What aspects of their work would you like to get improved?
For a little team, it is more almost structure and how to profile each team limb to be as fruitful as practicable. Overall, we were pleased with them. Perhaps, have more of an umbrella access combining not just one idea, but completion it with an overall solution that could be developed from the initial idea. Finding the junction and how it can escalate could prepare more boon to the organisation.