Some details
Connecting Hearts and Minds in the Finance SectorIt’s been a rocky few years for the finance industry. Corporations aren’t trusted with life savings and lifelong dreams. Sentry Financial needed an impactful way to showcase their 3-decade long culture of a people-centered business, and progressive thinking that sets them apart from the rest of an industry that has earned sidelong looks as of late.
Bringing Impact Back Into A Name
The original brand name Sentry Financial Corporation had become the acronym SFC over their 30-year history. We wanted to bring back the powerful image of the Sentry, the protector, and the innate trust that image brings back into the brand identity. We shortened the brand name to Sentry Financial to serve as the base of such an iconic element.
