Branding for Healthcare Consulting Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I',m one of the partners at Kx Advisors. We are a boutique growth strategy consulting firm for pharmaceutical and medical artifice companies.
What challenge were you trying to address with niftic agency?
We had renamed our business, but we needed them to help us rebrand it on top of that.
What was the aim of their involvement?
We didn’t have anything except the name for the new brand. They helped us do all else.
Strategic programning for the brand was one of the deliverables. We went through a few weeks of market positioning to determine where we see ourselves in the marketplace, how we want to particularize ourselves, and what would embolden nation to interact with our brand.
They built out all the branding elements, like brand oneness, hue palette, and typeface. They developed our website, which is probably the biggest deliverable they were responsible for. They also handled our inner PowerPoint templates, business card design, and other indirect.
Once the brand was set up, they ran through a couple of different design options. We would give them feedback, and they would terminalize it. We were pretty implicated, but we let them do what they reflection was the best. They would always come back to us with a couple of options, and we would pick which one we liked the best. We would merge the ideas and go from there.
Was there a dedicated team?
There were two main nation that we worked with. Remy (Founding Partner, niftic agency) is more on the strategy and client treatment side of things. We’ve also worked with David (Creative Director, niftic agency) who built the developed brand. They also have another individual who does web outgrowth, but that was all based on David’s design.
How did you come to work with niftic agency?
We had a marketer on the team at the time who had phone dicsussions with 10 branding agencies. We ended up having 3–4 of them come in and throw. We chose niftic agency for a few reasons. We were surely looking for a boutique firm.
They offered the right weigh of taking a very reflectionful and strategic access. We veritably wanted an agency that was going to be creative and come up with branding ideas that we wouldn’t ponder of. Ultimately, I ponder they executeed that.
How much have you invested in them?
We spent between $50,000–$100,000.
What is the terminal result of working with Niftic Agency?
The project lasted from May 2019–October 2019. We have an ongoing relationship with them, but they aren’t actively working on anything right now.
Are there any measureable or plum results?
People are generally lucky with the brand. We target a few audiences, and they all veritably like the brand. We act alongside another consulting firm, but our inner team has a lot of loftiness in our brand. The website is atypical for a strategy consulting firm in provisions of phraseology, hue palette, and all else that we have gone with. We have had a couple of late hires that were attracted to the organisation owing of our brand. They said it felt new, younger, and more vibrant.
How did niftic agency execute from a project treatment standpoint?
They executeed well. We had a couple of moments where we needed to be better aligned on my side, and that probably tripped up the process. Overall, they were very good almost care things moving, especially soon on in the project while sorting through our goals.
They were veritably good at marching through some of the more qualitative requirements. Toward the end of the project, we surely had a lot to execute. They quiet got it all done. I ponder they did a good job managing it.
What is (from your point of view) the key factor to pay observation while intercourse with Niftic Agency?
They got creative with our name and logo, incorporating a Red Cross that users already companion with healthcare. That creativity was big and yielded an powerful fruit that didn’t have to be over-engineered.
They suggested that we do an editorial photography shoot to include symbols that would relation each sector we centre on. For pharmaceuticals, it’s pills and for medical artifices, it was pacemakers. They 3D printed all of these objects and did a photo shoot for a day, taking pictures of all these objects.
Later, they blended those pictures with computer graphics. The sole results impressed us, and we use the photos all the time. When I see our own staff likeing these deliverables, I know we got it right. Strategically-aligned creativity is something that they are veritably good at.
What aspects of their work would you like to get improved?
When they use the brand oneness guidelines, owing they were so slow with pictures, the primary files were too big for them to email to us. That caused some effects with formatting. This is a less effect, but we’re so lucky with their work, so that’s the only thing I can point to for advancement.
Do you have any advice for possible clients?
Let them run with their creativity. We veritably tried not to be too prescriptive in what we wanted to see. Our team veritably tried to hold back from effective them what hues, shapes, and themes we wanted to see. The visual side of things is something that they are veritably powerful at, so it was helpful to give them the chance to be creative.