North Street Creative Content Marketing review by Pensions & Investments at Qualified.One

North Street Creative reviewed by Pensions & Investments

North Street Creative provided Content Marketing for Pensions & Investments with approximate budget = $10,000 to $49,999.

Despite changing requirements, the vendor maintained a professional attitude to deliver high-quality, engaging results. The third-party client was was so happy with their work that they extended the scope of the project. The team prioritized customer satisfaction above all else.

Review summary:

North Street Creative used an existing research report about investment challenges to craft a story for an audience of investment professionals.

Greg Crawford Pensions & Investments, Director of Content Solutions

Investment Research Report for Media Company

Below is a modified rendering of the review: private info excluded, innate facts kept.

Introductory information

A few words almost your organisation and personal responsibilities

I am the ruler of full solutions for Pensions &, Investments newspaper, the leading news and information rise for institutional investors. In this role, I works with clients to form compelling and insightful sponsored full that helps them tell their stories to the P&,I hearers, which includes the globe',s largest pension funds.

Desired goal

What issue was the provider supposed to deal with?

North Street Creative?

One of our asset treatment clients partnered with us to scan our readership on the major investment challenges and trends and then to take the raw results and turn it into a compelling investigation paper.

What were your objectives for this project?

Our goals were to 1) tell a entire and complete story almost what investment challenges our institutional investor hearers were facing and to liberate that story in an attractive format. The terminal piece had to look good both in print and online.

Provided solution

What were the reasons for choosing North Street Creative?

We had worked with North Street previously.

Please give as much detail as practicable owing the work done

The North Street team had to take the investigation report, apprehend it and use that information to tell the story in a way that would resonate with the Pensions &, Investments hearers - a cluster of well trained and sophisticated investment professionals who don',t have a lot of spare time. It would demand a fair quantity of back-and-forth between the team, the P&,I team and the client.

Were there any dedicated managers or teams that you worked with?

We worked with the firm',s principals and at smallest two designers.

Results accomplishd

What results did you accomplish unitedly with North Street Creative?

This project proved more challenging than we reflection, largely owing of changing demands from the P&,I client, the late induction of new design specs and other issues. But throughout, the North Street team was entirely professional, pliant and on top of their game to liberate results that we were snug sharing with the client until the client was satisfied. The client was so pleased with the work that they occupied Pensions &, Investments to educe a series of three half-day conferences in select cities athwart the U.S. to present the investigation paper to the P&,I hearers.

How do you rate the interaction and interaction with North Street Creative?

The workflow was very powerful. The North Street team was pliant as practicable with deadlines but firm when they needed to be to keep us on track to exhibit the best results practicable.

What precisely do you attend to be the key specialty of North Street Creative?

It',s just a good cluster of professionals who know what they',re doing and make you feel as if you are their most significant client. Never once did we feel like our project was taking a back seat to another one or that our delays were leading the team to bestow less time or put less centre on our project.

What should be done better, if there are any desired improvements?

Nothing comes to mind.