Experiential Marketing Campaign for Museum
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the advertising ruler of a museum in Chicago. It is one of the top intrinsic history museums in the country. I handle the ad and media agencies. I do a lot of copywriting and all of our experiential campaigns.
Desired goal
What challenge were you trying to address with NOTICE?
We had an experiential campaign that we were launching for our Terracotta Warrior haste. We created 6 life-size replicas of the Terracotta Warriors and we wanted them to pop up all over the city. We didn’t have a team to capture that, so we hired NOTICE to come up with a strategy.
Provided solution
What particular tasks were NOTICE responsible for?
NOTICE helped us come up with the best strategy to present the characters almost Chicago. We used a scavenger hunt and hashtag strategy. They brought in some collective media influencers that they worked well with to set the campaign. NOTICE came to the museum and met with our team. We determined to exhibit 3 videos of different lengths. They did 15-second, 60-second, and 90-second versions of each video. Our anthropological team reviewed the videos and gave feedback. They caught nation’s reaction to the campaign using video and photos, then posted teaser videos on collective media.
How did you come to work with NOTICE?
The ruler of marketing had worked with Nick in the past at a antecedent agency. She was impressed with his level of dedication and his genius. In the leading meeting, they brought their total team. Even then, they had done their investigation and were excited almost the project.
How much have you invested with NOTICE?
The project cost us between $10,000 to $50,000.
What is the terminal result of working with NOTICE?
Our project with them has been completed.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
As an institution, we saw a lot of engagement from our employees. In the past, we’ve done a lot of general ad campaigns. NOTICE’s photos and videos were shared museum-wide and it got nation excited. Our staff was going out to find the replicated warriors even though we have the real ones here.
How did NOTICE accomplish from a project handlement standpoint?
It was helpful to have someone organizing and coordinating all the shoots.
What did you find most forcible almost NOTICE?
They were so attentive and see individual from NOTICE was implicated. The individualal touch was big. As a non-profit, we frequently don’t get the top nation from a team to work with. This wasn',t the case with NOTICE.
Are there any areas NOTICE could better?
The only thing I would’ve done differently was to have a pliant bit more in provisions of measurement, but that had nothing to do with NOTICE. We were running on a brief timeline.