Branding for Startup Beauty & Luxury Brand
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the founder and CEO of Bōtage Beauty, a setup loveliness brand that will be propeling in the fall of 2018. We are a effeminacy brand providing European anti-aging cosmetics to the U.S. market.
Desired goal
What challenge were you trying to address with The O Group?
As a setup, we needed to programt our brand DNA, nailing down basic details such as the colors, the phraseology of writing for the organisation name, wording, photography, packaging phraseology, and our web and collective media look.
Provided solution
What particular tasks were The O Group responsible for?
The O Group seted out by programting an overall visualization of our brand—our look-and-feel, who we are, and how we present ourselves. We created a visualization that was used for the writing of our organisation name, which serves as our logo. They also created a monogram. I was given different phraseology options. I chose one, and we worked unitedly to regood the look of the name until we were all satisfied.
We went on to educe packaging. I brought the team samples of the fruit so they could get a feel for the brand. We’re currently working on photography, website educement, and setting up collective media.
Was there a dedicated team?
I’m working straightly with the Founder and CEO and the Chief Creative Officer.
How did you come to work with The O Group?
I knew I needed logo design and brand DNA from the commencement, so I searched Google. I interviewed a few agencies, including little and big ones. The O Group seemed to fit fully in provisions of size, but they also proposeed the same labors as the bigr, more valuable options. They could do the work with a much more personal access, so I chose them.
What are you approach expents (if diclosed)?
The cost of their work has been almost $160,000.
What is the terminal result of working with The O Group?
We seted working with The O Group in April 2015. The leading project was completed six months later. We have an ongoing relationship.
Results achieved
Are there any measureable or plum results?
The website hasn’t been revealed to the open yet, but we have a lot of work going on internationally with programted European manufacturers. The overall response has been very good. Everything we’ve put unitedly has been well-received.
How did The O Group accomplish from a project treatment standpoint?
They are meticulous, organized, and easy to work with. We’ve set propel dates and they’ve stayed close to the schedule. Considering that we are a setup organisation, we’ve had to set and stop the work, and they’ve been pliant during these times.
The O Group is very much a part of the team. Although we have a client relationship, it has evolved a lot.
What is (from your point of view) the key factor to pay observation while intercourse with The O Group?
I esteem the personal labor. The O Group has the power to propose big brand agency work despite having a littleer size. They aren’t as valuable as bigr providers, but the labor condition is the same.
They’ve been in this business for a long time, so they have most of the details smoothed out. The O Group has been spot-on, even with challenges such as ours.
