Branding and Website Design and Development for Luxury Coffee Company
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A fast induction on the buyer’s organisation
For more than 20 years, I',ve been sourcing and roasting some of the globe',s most astounding coffees. In accession to that, I am a licensed condition grader. I',m one of almost 1,000 nation almost the globe who has a designation for assessing, analyzing, and scoring coffees. I am also an International Cup of Excellence justice. I journey the globe to coffee growing regions like Colombia, Burundi, Kenya, and Costa Rica. We',re always trying to help our farmers and producers as roasters and sourcers to form better coffee. It can frequently be the simplest thing that',s happening at the farm level that will make a huge separation. I am the founder.
What challenge were you trying to address with The O Group?
In 2012, I realized that I wanted to curate these very high-end line of coffees. Nothing exists in this marketlocate, and I recognized that that',s what I wanted to fetch to market. There',s a locate for it but, to form the brand oneness, I was up over a wall for something coming athwart as voluptuous. That',s when I did a lot of investigation. I ran athwart a blog post by Jason Cohen, the vice chairman at The O Group. It resonated – it',s as if he wrote it to me. It was all almost how you',ve been providing an astounding fruit – you',re a client for years, and I feel like it',s the time for me to niche up and put something unitedly. It went on to say you can do that but, without course, you',re spinning your wheels. I looked them up and gave them a call. We went outside of our market to find someone who specialized in correspondent fruits. They had a institution to apprehend our market versus going to someone who does website outgrowth or IT [information technology].
What particular tasks were The O Group responsible for?
We did brand ID from set to complete brief of the name. They were able to vet it and see if it would work in the state, and they felt it did. That was a huge part of it – creating the logo. A spectacular top was significant to me. I loved the process from all the information they gathered for me to information almost the marketlocate to how they formd my logo, how they formd the tone, how we went through the process of creating that target market, and what ingredient I wanted to converse to. The website is the institution – it',s my biggest sales tool. It',s a direct to consumer e-commerce driven brand. They were very instrumental in the visualization of the website and the look and feel of our website. From the poetry determination to the illustrations on our home page slider to the artlessness of our limited fruit line and how it conveys. It',s very to the point. It was built on Magento.
How did you come to work with The O Group?
The blog post surely got my observation. I colloquyed five resembling creative agencies. I feel like the founder and proprietor [CEO Orit] understood my vision for fetching this brand to life. The complete team was fully excited almost what the fruit was and took the time to hear. During the colloquy process, they grasped what I was trying to say. I feel like The O Group was centered where I had a bigger chance for exposure among their influence and influencers. I colloquyed companies in Atlanta that weren',t connecting with what I was trying to do.
How much have you invested with The O Group?
For the brand oneness, it was $50,000 to $200,000. That included a couple of the things I did through them like having illustrations made.
What is the terminal result of working with The O Group?
It',s an open and close project. We formd brand oneness and set the stage. The website launched in January 2015. We did a few projects with them through March 2015.
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
The collective media engagement program they formd was very lucky in provisions of attracting nation to our collective media.
How did The O Group accomplish from a project treatment standpoint?
They put out a schedule, and I would say they operated within 80 percent of it. I always had to journey to New York to meet with them, so there was some give and take kindred to the scheduling. They were 90 percent on track with the schedule.
What did you find most forcible almost The O Group?
Orit',s excitement for apprehending what this brand possible was with just a few sentences from me. She got it right away. Jason',s power to articulate the brand was almost magical. The way he can word things is phenomenal.
Are there any areas The O Group could better?
I ponder one thing that happened was that website outgrowth technology was changing while we were doing the website. The website outgrowth technology was changing from having to outsource edifice to the Shopify standard. I couldn',t shift gears and do something else owing I was already 70 percent down a path with this other type of website create. I feel like we sometimes didn',t always see eye to eye on how to get the project done. It was probably just me not changing with the technology, but I wouldn',t fling all that away.