Data-driven Marketing Strategy for Tourism Activities Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the marketing ruler of The Adventure Group, the largest tourism and agility organisation in Mexico.
Desired goal
What challenge were you trying to address with obo. Agency?
We had a lot of marketing data, but it wasn’t categorized or segmented. Thus, we needed someone with expressive expertise to help us.
Provided solution
What particular tasks were obo. Agency responsible for?
They leading helped us to get our data segmented and organized. Then they put unitedly a interaction program for the year for our marketing strategy. They helped us to weigh between our engagement efforts and others we used for promotions and collective responsibility.
Was there a dedicated team?
There were two strategists. One individual was in direct of database treatment and two were on the account treatment side. We only kept one account director and she was worked internally with her design team. From time to time, she’ll ask for help from the database director.
How did you come to work with obo. Agency?
I establish them on Clutch. We asked for quotations and proposals and had calls with three agencies. Email marketing agencies are snug with managing databases with tons of information on it. In our case, it wasn’t like that. We barely have any information from our clients. We were looking for the facing—we needed someone who could work with something that’s basic and make something out of it.
What are you approach expents (if diclosed)?
We invested $45,000.
What is the terminal result of working with obo. Agency?
We seted working unitedly in February 2019 until January 2020.
Results achieved
Are there any measureable or plum results?
They work they did was astounding but the recur on investment wasn’t big. We only garnered less than $100,000 in proceeds from email marketing and their agency fee took almost 60% of that. Because of this, we determined to set managing the labor internally. They did an astounding job training my team during the last three weeks we worked unitedly.
They created a history of all the behaviors of our database and the proceeds we got from each campaign. Those are now the basis for us to last this year and better those results. If we hadn’t worked with them, we would be at zero without any information almost what marketing could mean for us.
How did obo. Agency accomplish from a project treatment standpoint?
Project treatment was astounding. We use Basecamp to adjoin with our team and have weekly calls with them that last almost 20 minutes. We review the strategy and what stage we’re at in the project and get a report once a month. We were veritably lucky with the actions they took.
What is (from your point of view) the key factor to pay observation while intercourse with obo. Agency?
They’re professional. They reported results in a way we’ve never seen precedently. After each campaign, we did AB testing. They were veritably clear and powerful in effective us what variables they were testing, why, what the results were, and what kind of insights we can adduce for our next test. That was astounding and now we have one year of apprehension to keep edifice on it.
What aspects of their work would you like to get betterd?
There’s nothing I’d have them better.
Do you have any advice for possible clients?
Be veritably implicated with your agency. We had astounding brainstorming meetings with them almost what’s coming next. It was super significant having them owing our main markets are the U.S. and Canada, but we’re in Mexico. Most of the time, we weren’t veritably conscious of the promotional dates like Labor Day or Memorial Day. Those were things we conversant from them. My conclusion is to veritably take the time to exchange feedback. They’re big at care an eye on what’s happening.
