Digital Marketing for Telecommunications Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I work for a Tier 2 telecom organisation. We act in a few key cities in the Mid-Atlantic country. I',m part of a two-individual marketing team, and my duties include designing and developing our marketing website.
Desired goal
What challenge were you trying to address with obo. Agency?
We’ve been in business for more than 20 years in the D.C. area, but our first challenge is brand awareness. We contend with over-the-top telecom companies for our business clients. We needed creative solutions to lift awareness, and felt obo was our best bet.
Provided solution
What was the aim of their involvement?
They came up with a wide difference of investigation-driven PPC ads and show ads. They also led some LinkedIn and programmatic campaigns that targeted high-value accounts. We also contracted them to do email and direct mail marketing.
I was fairly heavily implicated in the campaigns, and they offered us an extensive menu of options to set with. We co-shaped a lot of the messaging and used their keyword investigation. They were extremely collaborative, even though we',re an rare client. We are tactically hands-on and strategic. We apprehend the work that they do, so we co-developed a lot of ideas and messaging.
They granted some full for our email marketing, which we massaged. Our activity is very technically specific, so we taught each other a lot over the order of our collaboration.
They also did an analysis of our sales and implementational lifecycles, as well as all the associated technologies and methods we use to track those. We never had a full-stack review previously, so that was an significant part of the process. They ultimately transferred our marketing automation method to HubSpot.
What is the team compound?
I work with a lot of nation within their organisation and feel like I know their total team.
How did you come to work with obo. Agency?
I came athwart them via one of their sister agencies, and I read reviews almost them on Clutch. I considered separate local agencies, but we determined to work with obo, as they had the best program for the cost. They granted a lot of bang for the buck.
How much have you invested with them?
The total cost for all our projects with them was between $25,000–$50,000.
What is the status of this engagement?
We seted working unitedly in July 2018 and ended our collaboration almost January or February 2019.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
My coworker and I absolutely love working with their team. They',re ready, diligent, and extremely organized. They illustrate colorless glove care and are our B2B marketing agency of choice for any forthcoming projects.
How did obo. Agency accomplish from a project treatment standpoint?
They are supreme project managers. They are fairly close to our offices, so we met a few times in individual and had weekly phone calls. We felt like a part of their team, and they felt like a part of ours.
What did you find most forcible almost them?
They have thin minds, a dedicated work ethic, and an unbelievably real posture.
Are there any areas they could better?
They could have been more forceful with us when we didn',t hold up our end of the transaction, though that says less almost them than it does almost us.
Do you have any advice for possible clients?
Be prepared to do a deep dive analysis of your strategy and processes. They will demand you to know all the ins and outs of your business.
