Social Media Advertising for Fundraising Campaign
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CEO of castAway outgrowth co. We’re a startup that creates second screens as an additional adviser for mobile phones. Our campaign is on Indiegogo.
Desired goal
What challenge were you trying to address with Oh 1 Media?
We were trying to aspect out how to efficiently navigate Facebook ad placement. Our goal was to influence nation to make pledges on our Indiegogo campaign.
Provided solution
What particular tasks were Oh 1 Media responsible for?
Oh 1 Media helped art the wording of our ads for our Facebook hearers. Their team helped us make good decisions almost how much we should bestow and where the ads should be placed according to demographics.
Was there a dedicated team?
I only worked with Evan (Founder, Oh 1 Media). I don’t know what he had behind the curtain.
How did you come to work with Oh 1 Media?
I work at a shared service ease named mHUB in Chicago and was referred to them by the agency that did my website and video origination.
What are you approach expents (if diclosed)?
We spent between $6,000–$10,000.
What is the terminal result of working with Oh 1 Media?
The project lasted from November 2019–January 2020.
Results achieved
Are there any measureable or plum results?
The correspondence of achievement was amazingly experimental. Every time we invested $10 in Facebook ads, we got $100 in sales. It was repeatable and predictable. We duplicated it dozens of times. If we had a budget of $1,000 per day, we could anticipate $10,000 in sales and so on.
How did Oh 1 Media accomplish from a project treatment standpoint?
We interacted through Slack and spoke on the phone many times. Sometimes, we’d email one another as well.
What is (from your point of view) the key factor to pay observation while intercourse with Oh 1 Media?
Because I was inexperienced with Facebook, I interviewed 5–10 top-tier collective media agencies precedently I hired Evan. He was ready to compromise what he reflection were unrealistic monetary goals on my part.
After our leading week, he was low sufficient to reevaluate and tell me that I was right in my estimate of anticipateed returns. Evan charges so much less than other agencies but got me even better results than what they were promising.
What aspects of their work would you like to get improved?
I ponder he undervalues his services. He delivered over and over what some of the best agencies could promise. Actually, he never promised me anything, he just said he would try.
Do you have any advice for possible clients?
Be very clear almost the specific type of wording you want on the ads. Evan himself doesn’t write the ads, he has others do that. So, when you take information to Evan, who then takes it to someone else, it’s like a game of telephone. You don’t always get what you want.
Sometimes I’d go in and tweak the ads myself. I rewrite parts of it when it isn’t precisely what I want. But other than that, it was near consummate.