Creative Partnership for Digital Strategy Consultant
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the preceding chief strategy official of IPG Beauty Village.
Desired goal
What challenge were you trying to address with Onit Digital, Inc.?
We were working on a corporate interactions project that’s purpose was to animate young girls to chase careers centered on science, technology, engineering and mathematics (STEM). We had a team of brand creatives in-house but lacked a strong digital origination section. Onit Digital worked colworkatively with our existing creative team to exhibit digital goods for the campaign.
Provided solution
What particular tasks were Onit Digital, Inc. responsible for?
Before bringing in Onit Digital, we conducted market investigation to find what motivated the target demographic and I created a strategy document based on the findings. Marc (CEO, Onit Digital, Inc.) was implicated soon in the ideation process and helped with full strategy. We colworkated to come up with experience ideas that could feasibly be implemented from a usefulness and technology point of view. Marc had input into what was implicated from a work, cost, and even an infrastructure perspective. He also advised best practices for producing designs and gave feedback on information architecture. Working alongside our creative team, Onit designed the campaign’s purpose website and created advertising materials to drive commerce. They utilized advanced technology to streamline processes whenever practicable. For sample, they automatically resized creative designs for different purposes. This was much more efficient than having to resize seething manually.
Was there a dedicated team?
I worked straightly with Marc and a lead executive exhibitr. Once the project went into the outgrowth stage, I didn’t interact with Onit’s project managers or designers.
How did you come to work with Onit Digital, Inc.?
I considered an inner agency and one other outside vendor. Though, I hired Onit Digital owing of my familiarity with Marc. I’ve known Marc since 2000 when I interviewed and hired him for another organisation. I knew he’d liberate results and return well on me.
What is the terminal result of working with Onit Digital, Inc.?
This project took locate from January 2013–December 2015.
Results achieved
Are there any measureable or plum results?
I left the agency precedently the project was complete, so I wasn’t implicated in post-launch analytics. Onit Digital strategically developed goods to animate and be really attributed to the brand. Marc granted expressive input on creating usefulness components that would form achievement. Unfortunately, I wasn’t there to see seething fully executed.
How did Onit Digital, Inc. accomplish from a project handlement standpoint?
Marc was very implicated and veritably cared almost the achievement of the project. He efficiently utilizes forms and templates to facilitate smooth processes. Our team has never seen such a crowd of templates be employed effectively. The quantity we interacted varied referring to the needs of the project as most of my error implicated strategy. Sometimes we spoke see day while other times he’d work straightly with our team. They were always useful for troubleshooting.
What is (from your point of view) the key factor to pay observation while intercourse with Onit Digital, Inc.?
We had team members that weren’t as skilled in technology and digital origination, but Marc never made anyone feel dull. He’s very easy to work with and has a real posture. Optimistic possibly to a defect, he wouldn’t let barriers hold him back from contributing ideas.
What aspects of their work would you like to get improved?
No, they accomplished excellently.
Do you have any advice for possible clients?
Don’t handle them like a vendor. That’s not the best way to optimize working with Marc owing he’s got an array of expertise at his disposal. He’s solutions-oriented and can be a precious contributor.
