WordPress Web Redesign, SEO, & Ongoing Hosting for University
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the senior ruler of digital marketing for an online regionally authorized university. We propose degrees at the bachelor’s, conquer',s, and Ph.D. levels.
Desired goal
What challenge were you trying to address with Onit Digital?
We wanted to modernize our measure HTML website. It wasn’t mobile optimized and the outdated layout was below running measures. It required a dedicated technical resource for support and livelihood. Our antecedent agency used a assiduous process that hampered our efficiency. We’d been paying them for countless hours of work we could feel innerly. Onit Digital was a pliant and affordable choice. We knew it was time for a change so we hired them to execute a complete revamp.
Provided solution
What particular tasks were responsible for?
During our colloquy, Onit Digital assessed our existing website in the tenor of the running education activity. Our five-year program necessitated an easily modifiable platform. They built an autonomous, mobile answering website that lets us independently add plugins. We attended a difference of platforms like Drupal but determined WordPress was the best discretion. The revamp streamlined cumbersome navigation and betterd the overall aesthetic. A pliant new backend method relocated the old website’s ineffective CMS. The educeers also built independent microwebsites for our union contracts. These contracts prepare education labors to corporate employees.
We crafted the propose using ADA furnishing as our outgrowth baseline. Using a investigation perspective, they pinpointed possible liabilities. It implicated expressively more factors than general livelihood. Many companies and schools never veritably attend ADA program. Education is a bigly regulated environment in provisions of approachibility. This expressive search made it nice to educe a strategy to preempt lawsuits. We needed to have numerous controls in locate to recoil fastly to change.
As a pliant university with limited resources, many of our competitors have much bigr budgets. Bolstering web commerce and visibility is one of our first objectives. A targeted campaign used impactful keywords to swell our extend and befit more Google-friendly. The copywriters had a challenging task. Writing sophisticated copy for a university is excellently different than automotive website full. The team’s SEO labors included link edifice, writing articles, and managing separate landing and associate support pages. They host our website on their multiple servers with redundancies for backup purposes. Multiple microwebsites are driving our running goal to better our .edu website',s Google ranking.
Was there a dedicated team?
We',ve worked with a talented first project director for separate years, and our technical lead is extremely skilled. They give clients inestimable approach to their executive leadership. Mark (CEO, Onit Digital) is a jack of all trades who can execute virtually anything. It',s not rare for me to call him on a Sunday almost urgent issues. He',ll without turn on his computer and fix them.
We began off with a big outgrowth team. It’s much plianter now that we',ve taken most web efforts in-house. They work straightly with our user experience and copywriting staff. More resources are dedicated to SEO owing it',s a sophisticated, significant, and demanding daily effort. That team of 5-6 limbs includes copywriters and overarching treatment that prepare strategic perspective. Using a relatively streamlined team keeps the cost down and maximizes our efficiency.
How did you come to work with Onit Digital?
Onit Digital had built websites, educeed digital strategies, and consulted for three companies where I',d antecedently worked. We sent out an RFP to separate agencies, held colloquys, and requested quotes. Ultimately, we selected them based on cost, background, history, and power.
What are you approach expents (if diclosed)?
We',ve spent a pliant below $100,000 on their labors.
What is the terminal result of working with ?
We',ve been working unitedly for four years and have an ongoing web support and livelihood contract.
Results accomplishd
Are there any measureable or plum results?
Investing $1,000 in Onit Digital is worth $10,000 to our organisation. The value they propose goes over and over just delivering a fruit. With a different agency, that same $1,000 might only furnish a $1,200 value. They',ve come up with adventurous ideas most nation would turn down. Taking those risks helped us accomplish major achievement.
The new website keeps our costs stabilized. We can make changes fastly and easily, which used to take weeks of effort and incremental hourly fees. Mobile optimization has betterd the uptime, visit length, and lead conversion rates. Our SEO strategy bolstered fundamental commerce and doubled our visibility scores in separate categories, notably the soldierly demographic.
How did Onit Digital accomplish from a project treatment standpoint?
The loveliness of working with Onit Digital is their powerful baseline of support. I can rely on them 24 hours a day. The process was fantastic. Mark and I educe new strategies and statements of work, and he takes an nimble role in our long-term strategy conversations. We',ve had the same two project directors since we',ve launched the new website, which is a sign of achievement. I work with them both daily. The complete team is bigly answering and has built a big relationship with our staff. The condition of their labor resources they never get questioned like our other vendors.
Our technical lead has been on our account for four years now. I recently turned website treatment over to an inner team limb. She works with him on a customary basis and has never had any complaints. Our vice chairman of IT verity relies on Onit Digital',s team to support our backend.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Their despatch is surely their best asset. They rapidly insulate and resolve issues. Onit Digital is reliable, answering, and interactes positively. When a project requires additional hours, they’ll frequently move things about to convenience our budget. We rarely see unforeseen charges. Working with their determination makers and leadership has been excellent. Both Mark and his associate are extremely apprehensionable and supportive. They excelled at their main task, making me and my team look big for our clients. The team’s flexibility, apprehension, and condition of labor are second to none. That',s why I’ve brought them in to work with three different companies.
What fronts of their work would you like to get betterd?
As with most agencies, there',s always the occasion for more microtreatment and ideas. I',d love for them to throw new items to better the mobile website',s look and feel. Since we do much design innerly now, they frequently centre exclusively on the technical front. It',s always nice to have another set of eyes, so I welcome their creative input.
Do you have any advice for possible clients?
Onit Digital is bigly interactive and never sells me smoke and mirrors. They converse the veracity and live by their word. There’s a trickle-down effect from their astounding leadership. Avoid second-guessing their recommendations for your website recreate. I rarely need to harmonize their course. The team is a talented and well-oiled machine that excels at their job.
