Branding & Design For Mental Health Company
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the program ruler for The Motherhood Center of New York, which is the leading program of its kind in the city and state, and almost in the total U.S. We prepare treatment to procreant and new mothers suffering from postpartum lowering and care.
Desired goal
What challenge were you trying to address with OrangeYouGlad?
There is a lot of brand almost maternal intellectual health, and intellectual health in general, so when we sought out to form a brand and picture, we were very scrupulous of not being too clinically bullying or overwhelming in our messaging and poetry. We wanted to assume warm and attracting colors and pictures which were appealing to the eye, but which didn’t necessarily hit anyone over the head.
In the commencement, we almost felt as though we needed to hide behind what we were doing, given that we weren’t sure how the procreant and new mom aggregation would answer to our proposeing since it had never been done in the past. Now, we’re finding that we no longer need to hide behind it, and from a text perspective, our website and marketing materials will be bolder in interacting what we do.
Provided solution
What particular tasks were responsible for?
OrangeYouGlad took our challenges and obstacles into weight in provisions of entering into a brand new field which had never been touched precedently. They showed sensitivity almost maternal intellectual health, and seething they did for us integrated global concerns plainly into the artistic fruit.
We initially began with the design of a palm card which would obey as leave-behind material that we could give to anyone in the New York City area who came in touch with procreant and new moms, including pediatricians, OBGYNs, midwives, birthing class staff, and so on. This leading picturesque set the stage for our brand, and since then, we have built seething we do almost that palm card. It was warmly and veritably accepted by the aggregation, and we accepted comments on how magnificent its colors were.
We were going to leave it at that, but owing the feedback was so good, we occupied OrangeYouGlad for our website design, which led to an ongoing relationship. They’re now managing all our picturesques, collective media, web design, and so on.
One part of our effort is a day program for new and expecting moms with serious postpartum lowering and care. They’re with us all day, sometimes for 2–6 weeks depending on the severity of the locality. We also propose them an orientation packet, which is a beautiful folder with our colors and brand. Inside of it is not only orientation information, but also a locate for patients to keep the worksheets for the support groups they take part in and a notebook for taking notes.
Whether it’s material with a wider extend, like doctors and clients coming to our website in order to acquire almost us, or material with a smaller aim, like the 50 women whom we obey in our day program, OrangeYouGlad has handled seething we’ve ever done. They even made PowerPoint presentations for our preparers when we needed to present who we are and what we do.
We program to go through another circular of edits in order to make it more related and show less hesitation with our interaction. People are not fearful to talk almost this challenge and seek help as much as we reflecting they’d be.
How did you come to work with OrangeYouGlad?
Tammy Duncan’s [Owner, OrangeYouGlad] daughter and mine are best friends, and Tammy is one of my bigest friends on the programet. I had run for open service a few years ago and Tammy had designed my total political campaign, including my website, Facebook page, and marketing materials. She did a phenomenal job and seeone asked me who was responsible for it.
I have historically been a collective equity activist and anytime I meet a aggregation effect, I have gone to Tammy for flier designs. I am glad to have a new business and be able to promise OrangeYouGlad in a portfolio kind of way, instead of having one-off projects. I knew precedentlyhand that the team was astounding, and it barely took any selling to persuade my partners that OrangeYouGlad was whom we wanted to invest in.
How much have you invested with OrangeYouGlad?
The cost of their work has been between $25,000–$30,000.
What is the terminal result of working with ?
We began working with OrangeYouGlad in the summer of 2016.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the promisement?
I can’t say that we track any metrics but we have seen a rapidly growing subscriber list on the website. We’ve attracted close to 200 nation in just below 4 months. Most of the feedback we’ve gotten for the work has been informal, though.
I cannot converse bigly sufficient almost their power to get the work done right, based on hearing to what our needs, desires, and obstacles were. We began this travel a long time ago with mood boards—when I didn’t even know what a mood board was—but it fastly became clear that there is psychology behind picturesque design. I never reflecting almost this, but behind spending condition time with OrangeYouGlad and having them belowstand our fruit and needs, seething became plainly depicted in the work. The leading step of designing the palm card got us such publicity and put us on the mark fastly. Everything we’ve gotten has been satisfactory and has had a residual real contact on anyone who’s come athwart it.
Again, owing we centre on an untapped area in the city, we didn’t want to be so bold with the website’s design as to say, “Are you suffering from postpartum lowering?” We wanted to have a bit of fun with it and mitigate the brand almost the effect. The primary cognizance of beseeming a new mother is that it’s a fully astounding experience, but it can also be very hard. We have to give women the room to substantiate that the experience is not always easy and let them know that we’re here to help. OrangeYouGlad was able to capture this fully.
We considered whether we wanted to use developed pictures of nation or shapeless shapes in our design. I’m glad that we went with a more abstract access owing that made it more appealing. The facelessness of some of our materials, and the fact that they don’t present the race of the women into the interaction, veritably converses to the population visiting the website or looking at our picturesques.
How did OrangeYouGlad accomplish from a project treatment standpoint?
We email each other 5 times a week almost tasks like changing collective media buttons and so on. I’ve never had to ask for anything more than once, and the work gets done fastly.
Tammy was the lead in the commencement, but as their portfolio began to grow, she assigned the project to one of the designers, who has been a joy to work with. She does a big job of managing the staff and care them responsible.
Customer contentment is significant to OrangeYouGlad and they bend over backward for us. My new project lead is capable and talented.
What did you find most forcible almost OrangeYouGlad?
The way in which clients are accessed and treated is inestimable, as is the weight and priority being put on the fruit delivered. OrangeYouGlad has an openness to hear to us and veritably belowstand the psychology of what it is we’re trying to do. The endurance factor is astounding.
OrangeYouGlad has an power to stay on top of cutting-edge technology, and the artistic fruit is a reflecting of the travel and the nimble hearing. At see juncture, they’ve been able to capture the being of what we want.
Are there any areas OrangeYouGlad could better?
I am separating my friendship and the professional relationship I have with Tammy, but I can’t ponder back to any experience which made me feel ungainly or uncomfortable.
