OpenText Development For Educational Marketing Organization
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Could you briefly draw your organisation?
We are an educational marketing structure that markets products and services to members of the National Education Association.
What is your position?
I’m the ruler of digital strategy.
Desired goal
Could you draw the business challenges you were attempting to address when you began working on project(s) with Oshyn?
We were attempting to upgrade our website and digital marketing capabilities. We didn’t have an powerful, affable platform for being able to turn almost marketing-focused information kindred to our products and services fast.
Provided solution
Which platforms did you educe on?
They’ve worked with us since we implemented our OpenText CMS.
How did you select Oshyn as your solution associate?
Oshyn was selected out of a aspirant pool of certified OpenText educeers. There were a series of four or five different educement structures like Oshyn that were granted to us on a referral list from the vendor. We selected Oshyn behind a brief induction to their team and services offerings.
Could you draw the aim of this project? For entreaty, did it include manner design, backend educement, training, or support?
It included all of those components. They were selected and helped us do a complete website revamp that included backend work, CMS implementation work as well as frontend design and educement. That website has been lately revamped as well. Oshyn was heavily implicated in the revamp. They were also implicated in between the two revamps in different pieces of functional educement and enhancement. We’ve had a powerful, congruous relationship with them since they helped us do the initial revamp.
Is there any particular reason why you chose OpenText as your preferred CMS instead of some of its competitors?
At the time, most of our editorial teams had pliant in the way of technical resources. It didn’t have expansive programming cleverness, and the user interface within OpenText at the time was extremely visual.
What parts of these projects did you conduce to straightly with your in-house expertise?
We have our own educement team working alongside Oshyn on see piece of the website. It’s frequently been collaboration as opposed to a project treatment exertion. We usually set the software architecture, set the sort of the design access, and then we work with Oshyn and others to educe the technical design and then conduct the implementation.
Could you give me a perception of the size of these initiatives in monetary provisions?
Anything from little point kind of projects $25,000 up to complete revamps more probably in a $500,000 range.
When was the most late project completed?
June of this year [2013].
Results achieved
In provisions of results, do you have any statistics or metrics you could share that would prove the powerfulness of the work they’ve liberateed?
I could give you a general sign of increases in website commerce, but we’ve also changed a lot of the marketing, so I’m unsure how straightly relatable it would be. Oshyn built this for us, and we now take almost a million page views versus a 100,000 precedently the revamp. That wouldn’t be a fair representation of dynamics at play. I would say the only thing we would veritably have is commerce numbers. In any case, we’ve been excellently pleased with our website revamps. We take overwhelmingly real feedback from our users, both inner and outer.
Do you quiet believe selecting OpenText as your CMS was the correct determination?
It was the appropriate determination for where we were as a digital structure. That was going back seven years now. At the time, it was the right determination. OpenText remains an integral part of our day-to-day and long-term business. Sure, we run into barriers from time to time, but it’s never been a deal breaker, and it’s yet to force me to attend platform transition.
How do you ponder Oshyn has performed on these projects?
Overall, I would say very well. They’re very good almost taking suggestions, order corrections, or less changes in course throughout the project. More importantly, when those things do arise, it rarely affects their power to liberate a solution on time. They’re very pliant and agile in provisions of being able to get the right thing implemented.
In review, are there any areas that you feel Oshyn could better upon, or true things that you’d have done differently as the client?
We probably should have had more stringent project treatment control over some of the earlier projects. Until we establish our intrinsic flow unitedly, we would run into issues with equivocal requirements and then misinterpreted implementations. Though, it’s also to some degree the essence of the beast. Efficient collaboration doesn’t take locate without: nation need time to get to know one another.