About PACIFIC Digital Group Content Marketing company in San Diego, United States
We generate marketing strategies-and flawlessly execute them.
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From efficiency to scale we are obsessive optimizers.
Were proactive. Were creative. And were the best at what we do.
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/ OUR MISSION
PACIFIC blends the DNA of a performance-based agency with a creative soul. Sure we appreciate budgets and KPIs but we also know that you need to stand out in the crowd. We bring together a diverse and dynamic set of experts to help you successfully navigate the digital and real worlds—so your customers find you at just the right moment.
Curiosity is the fuel that drives discovery and innovation. Without it nothing happens. But when harnessed curiosity changes the world.
/ OUR PHILOSOPHY
/ OUR WORK
/ Our Team
/ CEO
/ CEO
Big ideas are the stuff success is made of and our CEO Norman fearlessly leads the strategic vision of PACIFIC. He has over 10 years of experience in search marketing and anyone who has ever crossed paths with him will tell you this guy knows his stuff.
Thanks to a passion for keywords and a Type-A personality Norman has been the driving force behind hundreds of successful campaign implementations throughout his career. When he founded PACIFIC he knew he wanted to kick up some dust in the industry and has grown a handful of beta customers into a robust roster of top-tier brands across the globe.
Prior to PACIFIC Norman held various search marketing and development positions at Websense Cenzic and SEO Inc. Most recently he served as GM for the digital advertising firm STEAK in Los Angeles. And even though he claims to be a shy violet he is a frequent speaker and panelist at various industry events.
When Norman is not busy making things work at work he spends his free time pretending to train for an IRONMAN triathlon; he also loves to snowboard and bake. To his employees he is known for leading by example as well as making really long speeches and placing an embargo on Cheez-Its. PS: Norman wants you to know he hates titles and was forced to write this bio.
/ Managing Director
/ Managing Director
Rob Zuurbier arrives at Pacific with over 20 years of experience at leading businesses in agnostic insight-driven marketing. A true global professional Rob hails from the Netherlands but has spent much of his career between London New York and Tokyo as well as across his native Europe.
From Canon to Chevron Rob has handled marketing and communications for some of the worlds most recognizable companies helping to usher them into the digital age through a combination of marketing wizardry industry intelligence and razor-sharp insights.
With a proven track record of using data in creative and effective ways Rob marries these passions to a natural enjoyment of client relations all of which ensure him unique admiration within our industry.
Rob cares about results: Results for our clients and for our work. His dedication to these goals has ensured his ongoing success particularly when it comes to content development and performance marketing. He has molded and mentored both internal and client teams in these areas with a consistent drive to achieve results beyond expectation.
Outside of the office Rob is a keen motorcyclist a music aficionado and loves nothing more than spending time rocking out with his young son Fip.
/ CFO
/ CFO
Steve Lagotta is PACIFICs CFO. But this isnt the first senior-level position hes held at a tech company. He joins PACIFIC from Equity Management Inc.—a worldwide leader of corporate trademark licensing—where he was their CFO. Coming with him is a wealth of extensive experience in software marketing agency solutions and technology industries. When you consider hes worked at giants like BeyondTrust Covario Time Warner Cable Newgen Results Corporation Thompson-Rose Consulting Radyne ComStream and General Dynamics his knowledge of all things tech and finance comes as no surprise.
Steve is a results-focused accomplished leader with a successful history of building and managing the financial infrastructure needed to take small- to mid-sized companies to the next level. In addition to his experience with finance strategic planning and operations Steve has led many successful mergers and acquisitions—including the acquisition and integration of Adelphia Communications with Time Warner Cable. He is a hands-on accounting officer with project management business improvement and team leadership skills that serve him well at companies from small startups to Fortune 500 leaders.
When hes not crunching numbers to take PACIFIC to new heights Steve is a part-time soccer hooligan with all of his sons having been recruited by Division-1 schools for their prowess on the pitch. In between days in the office and nights cheering on his kids hes probably at the beach perfecting his all-world skills at various water sports.
/ VP of Product Development
/ VP of Product Development
Patrick Hall is Vice President of Product Development at PACIFIC. Patrick is responsible for understanding the companys technology needs and leading the development of proprietary tools to support PACIFICs services. He earned a bachelors degree in business from San Diego State University.
With a wealth of technology experience Patrick understands the needs of digital marketers today and the tools they require to benefit clients and the company as a whole. Prior to joining PACIFIC he was the Director of Engineering at Pathway Genomics. Previously he also held leadership positions at Leadfusion and Covario. He currently resides in Carmel Valley with his wife.
/ Director of People amp; Culture
/ Director of People amp; Culture
Director of Culture amp; People Joelle Cammarata has done a little bit of everything in the HR world. Shes worked at tiny nonprofits global companies with over 1400 employees and everything in between. With that array of experience she has honed a skill set that encompasses organizational development performance management and employee relations as well as recruiting. During a decade in industries such as healthcare and tech Joelle built a career dedicated to helping employees find a home at and excel in their respective careers and passions. However toward the end of 2019 she was ready for a new challenge.
Fortunately for all of us PACIFIC lured her in. She was intrigued by the companys present situation: it had a strong foundation but needed additional architecture to keep growing. Joelle saw a place where she could advocate for employees and help them fine-tune their strengths. She could continue to grow PACIFICs culture even further as the company developed into a digital powerhouse. She was sold and the rest as they say is history.
(Oh and the idea of that famous San Diego sunshine didnt hurt either—especially after several winters spent in Utah!)
Joelle received a degree in Communication from The University of Arizona and taught English in Barcelona before taking the leap into HR. When shes not working on career pathing or planning company excursions you can find her attending concerts sampling San Diegos food scene and traveling back to Philadelphia to see family and friends.
/ Director of SEO
/ Director of SEO
As PACIFICs Director of SEO Shawn is always thinking about the best way to solve a problem. With over 12 years of experience in search marketing and a passion for analytics he likes to start any task by forming a holistic picture of the situation before getting into the nuts and bolts. This leads to a deeper understanding of the clients business and can usually be applied somewhere else!
Before joining the PACIFIC team Shawn earned his degree in Business Management at Arizona State University and specialized in International Business. This focus on global marketing took him all over the world for work and opened the door to SEO for some big brands. Some of his favorite past work was with Ray-Ban Mitsubishi Hilton Marriott and Visit Singapore (especially the last one because he got the royal treatment while in Singapore).
Shawn eventually found a home in San Diego where he started taking his side hobbies seriously and built up two small brands focused on affiliate marketing. Both websites were the perfect lab for all of the SEO ideas he wanted to test on his clients and once they were proven to work he would pitch them. True story: this once led to Ray-Bans Aviator sunglasses becoming their best-selling item online.
When Shawn isnt in the office he spends most of his time with his family and friends outdoors either on the golf course on a trail or on a brewery crawl.
/ Creative Director
/ Creative Director
/ Director of Analytics amp; Paid Media
/ Director of Analytics amp; Paid Media
If the devils in the details then Joshua Slodki is our devious shoulder angel. As PACIFICs Director of Analytics amp; Paid Media Josh makes sense of marketing data points so that our strategists and practitioners can deliver effective recommendations and learn valuable knowledge from each project we complete. Before joining the PACIFIC team Josh earned a degree in Business Administration from Michigan State University. He kicked off his career selling statistical software and then was introduced to the importance of data in business while discovering an interest in marketing. We could say the rest is history but wait theres more!
Josh soon said farewell to the software sales industry to pursue search-based marketing. During his tenure at Covario—now iProspect—he partnered with a database architect to build a centralized paid search marketing and performance reporting system which became the framework for the technology Covario later developed. Next Josh expanded his experience in digital marketing and ecommerce even more while working with TurboTax and Petco…and this experience is a perfect fit for PACIFIC.
As a Chicago native Josh sure does miss deep-dish pizza Chicago-style hot dogs and his hometowns diverse live music culture. But he doesnt mind being able to go outside between the months of November and March so…
When he doesnt have his nose in a spreadsheet Josh loves to spend time with his wife Kristen and their cat Myrvelvin and pug Hugo—whether theyre traveling the world or hosting a backyard barbecue with friends.
/ Director of Client Services
/ Director of Client Services
Meghan Barden is PACIFICs Director of Client Services. Equipped with over 11 years of agency experience Meghan has honed her expertise in leading project management initiatives building go-to-market plans and collaborating with clients as they develop and launch online experiences. Her past clients include Acura Amazon Avnet Best Western Cisco Intel Visit Anaheim and other industry leaders. Shes passionate about building client trust and helping clients reach their business KPIs especially in relation to emerging technology all while strengthening her own internal team.
Meghans approach to management incorporates mentorship cross-department perspectives and servant leadership and she has extensive experience creating onboarding and mentorship programs from the ground up. In addition to lending her skills to PACIFIC Meghan serves on the board of the Healthcare Businesswomens Association Southern California chapter as Operations Director.
Meghan is a San Diego native but she journeyed inland to pursue a degree in advertising and PR from Northern Arizona University before eventually finding her way back to the Golden State. When shes not in the office Meghan is likely adding new ink to her passport hitting the links with her golf pro spouse Erik hanging out with their adopted canine companions Olive and Bosworth or spending time at her parents winery in northern San Diego.
/ Director of Sales
/ Director of Sales
As PACIFICs Director of Business Development Edward works with clients to provide solutions to their business and marketing challenges. In his role he identifies and secures new business opportunities by connecting PACIFICs products and services with his clients needs. He believes in the long-game; building lasting relationships where true partnerships develop for the ultimate win-win.
Prior to PACIFIC Edward helped lead new business growth at marketing agencies such as Lucid Fusion (later acquired by VaynerCommerce) and Rhythm Agency (later acquired by Stagwell Group). Before his time driving new business growth for agencies he worked on the brand side supporting RED Digital Cinema. He managed marketing campaigns and partnerships where he worked with National Geographic Burton Snowboards Patagonia RedBull and YouTube.
Outside of work youll find Edward sharing moments with his wife Marytza and his two daughters Vienna and McKenna or hitting the links trying to break 90.
/ Director of Strategy
/ Director of Strategy
It takes a rare mind to embrace the role of PACIFICs Director of Strategy amp; Planning but Jamey fits the bill. Hes the kind of person that intentionally chooses to specialize in a field of marketing (social media and digital content strategy) that moves and changes so fast it would (and does) drive many people crazy. For whatever reason this guy loves that the industry innovations he reads about in the morning are usually obsolete by that same afternoon. He says it has something to do with ’keeping our clients strategic positioning in a state of constant motion and creative evolution so that were always the leaders never just following the pack.’ We totally agree.
Before joining PACIFIC Jamey was managing social media and content marketing campaigns for clients in the tech entertainment and hospitality sectors. Hes brought that expertise to our team and is currently helping our clients run clever social media and off-page content initiatives. Watching him work makes the rest of us dizzy but man do we love the results he stirs up—and most importantly so do our clients. When he does slow down its usually to relax with his beautiful wife D. and their adorable dogs (and office mascots) Penny and Molly.
/ Awards
/ We Partner With
’PACIFIC developed a truly creative optimization strategy for us that seamlessly combined elements of search content marketing and social campaigns. Instead of simply factoring in keywords they relied heavily on outreach and content creation to bolster search traffic.’
’For CarRentals PACIFIC crafted an exceptional editorial strategy that boosted attention traffic and value to our blog and social pages. Their efforts combined highly researched content innovative outreach tactics and new creative elements. This strategy resulted in new eyes on our pages and increased brand awareness in the industry.’
Working with the PACIFIC team on the TRIP project was a terrific experience. The project exceeded my goals and hopes for the campaign upon launch and they were highly responsive in working on creative tweaks to help with user flow through the game to the key content pages.
’Thanks to PACIFICs expertise and this partnership our paid search campaign works hard for us and ultimately the people we serve.’
’PACIFIC has been an integral part of our digital growth strategy at The Maids. Theyve raised the bar on what I expect to see from a digital agency and they are relentlessly finding ways to improve our online footprint and competitive advantage.’
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