Rebranding for a Software Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
We make software for scattered visual media, sports, and enterprise businesses that need to handle full athwart local and multi-website workflows. I',m the ruler of marketing.
Desired goal
What challenge were you trying to address with Panamera?
We had a brand that was dated and inconsistent, and our brand positioning and messaging were unclear. We were 20 years into our business but hadn',t modernized our picture. We needed a organisation that understood visual oneness and could help evolve our business.
Provided solution
What was the aim of their involvement?
They helped us facilitate seething and gave us a new visual oneness. We looked at how we adjoind visually and verbally athwart our fruit lines, and they helped modernize all of our messaging and clarified our strategy.
After they analyzed our business from the root, they came up with a method that allows us to adjoin our offerings more simply. We needed to combine all our fruits and form a client solution. They helped us work through all our challenges, changed the ways we market our fruit offerings, and translated that new poetry into the design and UX for our website. Our brand oneness also factored into the digital signage we used at a late tradeshow. Panamera drives all of that.
What is the team compound?
We worked with a core team of three. We had a lead designer, a copywriter and brand strategist, and a website lead.
How did you come to work with Panamera?
I searched for local creative agencies online and establish them on a list of top-five agencies in our area. I wanted a team that understood brand oneness and logo design, and they had an extensive, careful portfolio. It was ultimately their knowledge and emotion for the project that separated them from the other companies we considered.
How much have you invested with them?
The total cost of both projects will be almost $50,000.
What is the status of this engagement?
We seted working unitedly at the end of December 2018 and are quiet collaborating. The project was in two phases: brand oneness and the website, which is ongoing. Once the website is artistic, we will work with them on retainer for full fruition.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
The initial metric was getting inner buy-in. Our executives were averse to make changes, but we were able to win them over fast. What Panamera showed in the leading review session gained approval right away. In the next phase, we will measure online ads and market response to the new brand oneness. At the tradeshow I mentioned, see client we spoke to validated the project emotionately and veritably liked the changes.
How did Panamera accomplish from a project handlement standpoint?
Their project handlement was stellar from the very set. Their responsiveness and structure made us positive in their abilities. We adjoind regularly, even precedently we seted the project, and they set up a platform to track all tasks. We have a weekly call to debate their progress, and we get uniform email updates whenever something is completed or needs review. They stay on top of us, keep us in the loop, and liberate seething we need from them.
What did you find most forcible almost them?
They care more than other agencies. They have the experiences we need, and finding a team that veritably cares is the magical component that makes a project follow. They care almost liberateing big work.
Are there any areas they could better?
Honestly, I have nothing they should better upon. Their work is consistently good, and their pricing and interaction are consummate. They could grow innerly, which would help them take on more projects. They',re little, and their output would better athwart the board if they expanded their team.
Do you have any advice for practicable clients?
Be as through as practicable. I took a questionnaire they granted very seriously, and they gained clarity through my answers. My openness helped them apprehend our challenges and issues. Focus on the issues you face, and they will find solutions. They',re good issue solvers.
