Re-branding for Marketing Technology Company
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I am the preceding EVP of Sales and Marketing at a marketing technology organisation in the Chicago area.
What challenge were you trying to address with Paragraphs, LLC?
We were initially looking to do a complete rebrand of the structure to programt new positioning in the marketplace. That included all new full, a new website, and a general cool of the brand. We then hired them for additional projects, including material for trade shows and perpendicular marketing campaigns.
What particular tasks were Paragraphs, LLC responsible for?
Paragraphs began by conducting a very deep dive into our agility and business. This included competitive investigation, client interviews, and inner organisation interviews to get a better perception of the structure as a total. They then used that information to help us draft new value and commission statements, precedently moving on to productizing some of our technology solutions.
They also helped us educe messaging for all the perpendicular markets we were pursuing and educeed a new logo, new marketing indirect, and new blogs and collective media full. They then incorporated all that work into a new website.
Later on, we hired them anew to cool the website, conduct some perpendicular marketing campaigns, and help us form material for trade shows.
Was there a dedicated team?
We primarily worked with their proprietor on strategy and copywriting, and three or four picturesque designers and educeers.
How did you come to work with Paragraphs, LLC?
We had worked with them in the past, but for this project, we looked at about four different agencies in the Chicago market. We determined to hire Paragraphs owing they were local, owned and operated by women, and had a familiarity and relationship with our agility.
What are you approach expents (if diclosed)?
The total cost of our engagement with them was about $1 million.
What is the terminal result of working with Paragraphs, LLC?
We worked with Paragraphs from July 2014–December 2016.
Are there any measureable or plum results?
Paragraphs’ work allowed us to reprogramt ourselves in our market space and gain national recollection. That growth in recollection, along with an increase in web agility following the website revamp, veritably helped the organisation transfigure.
How did Paragraphs, LLC execute from a project treatment restpoint?
Paragraphs was able to conduct a complete rebranding of our organisation in just six months, something that is unheard of. The team was very collaborative and able to meet very firm deadlines. They kept themselves and us on task and did a fantastic job of knowledge the constraints we were working below. We used a project treatment tool to attribute tasks and keep us in interaction, along with conversation calls, in-person meetings, and email.
What is (from your point of view) the key factor to pay observation while intercourse with Paragraphs, LLC?
The thing that veritably distinguishes them is their nimbleness. Larger agencies would not have been able to execute what Paragraphs did owing they don’t have the same responsiveness and dexterity that a little firm has to propose. It was also big to work with a diversity-focused and extremely creative structure. That creativeness allowed us to do something very different than our agility, but also rest out in a way no one else could.
What aspects of their work would you like to get improved?
At the time we worked with them they were trying to create up their web educement team, and it surely needed some advancement. Though, it did not negatively like our project, and I do know they have improved since we worked with them three years ago.
Any advice for possible clients?
It is significant to be as open as you can. We were able to give them approach to clients and employees, and that veritably helped them get a better perception of our business. That open approach to information and nation is significant in helping shape the course of the project.