Some details
Telehealth Leader Improves Product Offering with Strategic Vision, Improved UX, and Enterprise Design Language
MDLIVE, a rapidly growing provider of telehealth services, wanted to better understand its current and prospective patients, specifically how existing users of its technology interacted with the MDLIVE offering. Additionally, the company sought to:
- Better understand its competitive
MDLIVE engaged PointClear to provide strategy and user experience consulting support.
Key deliverables included:
- Strategy – Determined potential points of differentiation via SWOT and competitor analyses
- User Research – Conducted one-on-one interviews and focus groups with patients, providers, and MDLIVE leaders to gain complete understanding of challenges and opportunities
- Usability – Created user personas based on research and provided UX audits of both MDLIVE and competitor solution offerings
- Visual Design – Created concepts and design pattern library
PointClear’s work on behalf of MDLIVE enabled the company to:
- Effectively manage a period of rapid growth, solidifying its position as a market leader
- Identify and resolve usability issues for two products across multiple form factors that, once addressed, resulted in an improved user experience and stronger user adoption
- Leverage a corporate design language to further elevate the MDLIVE brand