Mobile Apps Support Investor Confidence, Customer Acquisition and Retention, and New Company’s Success
Hertz Equipment Rental Company (HERC) recognized the strategic importance of digital transformation in order to improve its customer experience. It used its spin-off from Hertz Auto Corporation as an opportunity to embark on the first phase of its digital… transformation strategy, engaging PointClear Solutions to create industry-leading native mobile applications for both Android and iOS.
PointClear Solutions provided HERC with support in product strategy, technical strategy and architecture, content strategy, user experience design, art direction, and visual design for the iOS and Android applications.
The resulting HERC apps featured:
- An eCatalog, which allows users to search for rental and used equipment, and review specs, photos, and pricing
- eCommerce capabilities
- Rental location finder
- Account management