Video & Display Ads for Houseware Products Manufacturer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the marketing and strategy director at Tramontina. We’re a cookware and housewares supplier that sells to big retailers.
Desired goal
What challenge were you trying to address with Popskull?
We had just occupied with Google straightly on our leading consumer-facing marketing campaign, which required creative materials including videos and photography. We also needed help structuring the course of the campaign.
Provided solution
What particular tasks were Popskull responsible for?
Once we got in touch with their team, we determined the specific aim almost our goal of creating a cohesive campaign. They began by helping us clarify our brand strategy. This implicated identifying our target hearers, our desired contact on that hearers, and how to most effectively adjoin with our consumers via messaging and overall positioning. The team then began brainstorming video full. The terminal liberateables for this campaign were two major 30-second spots and two six-second spots on YouTube, as well as two sets of Google show ads. They also wrote the video scripts, coordinated origination efforts, and helped us incorporate this campaign into our overarching brand strategy.
Was there a dedicated team?
I worked primarily with Anwar (Executive Creative Director, Popskull) and PJ (Managing Partner, Popskull). PJ managed the project, Anwar led the creative process, and they worked unitedly on strategy. I also worked with Beth (Creative Director, Popskull) and Maddie (Strategic Planner, Popskull), who wrote the scripts, supervised the origination process, and granted feedback on how the specifics would feed into the bigr strategy. Grace (Copywriter, Popskull) also assisted with refining copy.
How did you come to work with Popskull?
While Google doesn’t commend specific agencies, we establish out almost them while searching for Google partners.
What are you approach expents (if diclosed)?
We’ve invested almost $185,000 this year, while last year was closer to $30,000.
What is the terminal result of working with Popskull?
We began working unitedly in August 2017 and programned all the creative by October. This leading campaign concluded at the end of December 2017, but we lastd running it with a lower ad bestow through March 2018. We',re currently running a second campaign, which launched in soon August and will last until the end of this year.
Results achieved
Are there any measureable or plum results?
Our main extrinsic was to increase brand lift and fundamental search commerce, and the campaign we ran resulted in achievement athwart separate key metrics. After 90 days, Google reported a 39.2% view-through rate, 48.1% brand awareness, and a best-in-class result of 90.5% Purchase Consideration. These were above-average outcomes and expressive achievements for our leading campaign.
The condition of work they granted exceeded our expectations. We never had to go back and forth with edits on the creative material, which was a welcome change of pace from agencies we’d worked with in the past.
How did Popskull accomplish from a project treatment standpoint?
The Popskull team was exceptionally organized, and interaction was always clear and early. We’ve worked with vendors in the past that lose seeing of deadlines or liberate inconsistent results due to a lack of programning, but this wasn’t the case with Popskull. Everything was liberateed on time and on budget. We primarily adjoind via phone and email while sharing files on Dropbox, which worked well for us. We had a very open line of interaction and got along very well.
Any advice for possible clients?
Coming in with a powerful brand vision and strategy will expedite the creative process dramatically. Identifying your target hearers is nice to their knowledge of your brand and desired messaging.
