About Portal A Creative company in Los Angeles, United States
PORTAL A is an award-winning digital studio that develops, produces, and distributes original and branded entertainment for a new generation. Here’s what drives us. The Internet has changed the way content is consumed. The power is with the audience – we
The story begins in 1990 when Portal As three partners first met at the age of 5 bonding over jump shots and rookie cards on the elementary school playground.
The court was called Portala.
Fast forward 20 years and as we each toiled away at traditional media companies we were struck by a pair of life-altering realizations: 1. we no longer had any matching socks and 2. YouTube and social media were revolutionizing the way people consumed video content.
The follow-on from 1. is a story for a different day but 2. is quite relevant here since it led us directly to our first web series in 2007 an international motorcycle adventure called Huge in Asia and ultimately the creation of a new content company called Portal A.
The story begins in 1990 when Portal As three partners first met at the age of 5 bonding over jump shots and rookie cards on the elementary school playground.
The court was called Portala.
Fast forward 20 years and as we each toiled away at traditional media companies we were struck by a pair of life-altering realizations: 1. we no longer had any matching socks and 2. YouTube and social media were revolutionizing the way people consumed video content.
The follow-on from 1. is a story for a different day but 2. is quite relevant here since it led us directly to our first web series in 2007 an international motorcycle adventure called Huge in Asia and ultimately the creation of a new content company called Portal A.
As we witnessed the emergence of behemoth social video platforms like YouTube we saw a new audience emerging – one who was more discerning more easily distracted and better equipped to tune out noise than ever before.
And yet brands weren#39;t catching up to the changing appetite of the modern viewer. Thats why we#39;re still served a steady diet of Advertising with a capital ’A’ – the beat-you-over-the-head type of message that momentarily distracts from what you actually want to see. So ads and programs just sit there sad and unloved (like our socks but again – another day).
On the back of a series of early hits in the YouTube pantheon we began honing our craft relentless in our pursuit of internet video gold. We dedicated ourselves to helping brands platforms and organizations break through the noise online giving viewers the content they want (nay need).
As we witnessed the emergence of behemoth social video platforms like YouTube we saw a new audience emerging – one who was more discerning more easily distracted and better equipped to tune out noise than ever before.
And yet brands weren#39;t catching up to the changing appetite of the modern viewer. Thats why we#39;re still served a steady diet of Advertising with a capital ’A’ – the beat-you-over-the-head type of message that momentarily distracts from what you actually want to see. So ads and programs just sit there sad and unloved (like our socks but again – another day).
On the back of a series of early hits in the YouTube pantheon we began honing our craft relentless in our pursuit of internet video gold. We dedicated ourselves to helping brands platforms and organizations break through the noise online giving viewers the content they want (nay need).
After a decade of hustle and two billion views on our work weve built an industry-leading award-winning team of producers writers directors project managers talent managers digital strategists and editors working across two offices in San Francisco and Los Angeles.
We partner with world#39;s most influential brands platforms and to create content that refuses to be ignored – whether its driving awareness for new products developing formats for innovative entertainment platforms or just ghostriding to keep the As in Oakland.
The partnerships have expanded and the projects have become more ambitious but the mission remains the same – create breakthrough content for the internet. And you.
After a decade of hustle and two billion views on our work weve built an industry-leading award-winning team of producers writers directors project managers talent managers digital strategists and editors working across two offices in San Francisco and Los Angeles.
We partner with world#39;s most influential brands platforms and to create content that refuses to be ignored – whether its driving awareness for new products developing formats for innovative entertainment platforms or just ghostriding to keep the As in Oakland.
The partnerships have expanded and the projects have become more ambitious but the mission remains the same – create breakthrough content for the internet. And you.
We#39;re all makers. Each one of us has the ability to shape the work.
We love taking big swings and tackling hard challenges.
We prioritize taking care of our team and our partners above all.
But we’re still served a steady diet of Advertising, with a capital “A” – the beat-you-over-the-head, interruptive sales pitch that momentarily distracts from what you actually want to see. At PORTAL A, we partner with innovative brands and collaborate wi