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Regional Bank Launches Innovative Consumer Credit Builder Product
Our user experience redesign lowered Credit Strong’s cost per customer and enabled significantly higher user adoption. In addition to technical partnership, we provided Austin Capital Bank with the coaching they needed to launch into the next phase of digital transformation.
OBJECTIVES
Optimize user
experience on Austin Capital Bank’s Credit Strong mobile website.Equip and empower Austin Capital Bank with the processes and structure to handle future product ownership in-house.
CHALLENGES
While traffic soared on the Credit Strong mobile website, adoption rates were lower than they should have been.
A design flaw in the mobile site’s user flow was costing Austin Capital Bank unnecessary fees.
Driven by long-term vision for growth in digital finance, Austin Capital Bank sought help creating and implementing product plans that support that vision.
OUTCOMES
Positioned to experience higher user adoption rates.
Significant reduction in client-onboarding expenses.
Ability to garner greater market share by owning and managing future digital innovations.
Clear Vision &, Reliable Methods for Digital Innovation
Austin Capital Bank created the Credit Strong platform to help their clients build a credit score without applying for a credit card.
Austin Capital Bank came to us for help improving their already high user adoption rate and optimizing the mobile website user experience. What they didn’t know is that we would also equip them with the processes and structure to move their digital finance business into the next stage of growth.
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