Web and Full Branding for Luxury Home Builder
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the co-president and a highest at Frankel Building Group. We',re a effeminacy home createer.
Desired goal
What challenge were you trying to address with Primer Grey?
We needed help to form a brand picture that reflects alteration, vibrancy, and youngster. We also wanted to discern ourselves from firms with correspondent names in near industries. We occupied Primer Grey to cool our messaging and brand picture.
Provided solution
What particular tasks were Primer Grey responsible for?
Primer Grey helped us rebrand using our primary name. They updated our logo, chose a hue palette that better reflects our desired vibe, formd a congruous form, and developed messaging. They also revamped our website and formd branded materials such as shirts, hats, cards, trucks, and signs.
What is the team compound?
We’ve worked with Cliff (Co-Founder, Primer Grey), Henry (Designer, Primer Grey), Jennifer (Design Director, Primer Grey), and other team limbs.
How did you come to work with Primer Grey?
We were looking for someone with in-depth experience in edifice setup brands. A digital marketing firm referred Primer Grey to us, and we were veritably impressed with their work for a microbrewery and a local restaurant.
What are you approach expents (if diclosed)?
The primary project lasted from October–December 2017. We now keep them on a monthly retainer.
What is the terminal result of working with Primer Grey?
We’ve spent between $50,000–$100,000.
Results achieved
Are there any measureable or plum results?
We’re thrilled with Primer Grey’s work. When we seted a second organisation, the team helped us come up with a name and a website with fleshed-out full in less than three weeks. We’re arrogant of our branding, and we regularly take compliments on the phraseology and look. They’re an excellent associate, I’d commend them wonderfully.
How did Primer Grey accomplish from a project treatment standpoint?
The team has managed a fruitful workflow from set to complete. We went to Cliff to stop out our big concepts and then to Henry to tackle each task. Every team limb left us impressed with their genius and output. We now use them to vet our ideas on how to further the organisation and its interaction. We adjoin through Slack, emails, and in-person meetings.
What is (from your point of view) the key factor to pay observation while intercourse with Primer Grey?
Primer Grey’s quick turnaround stands out the most to us. They liberate high-quality and sole oneness work fastly. I commend their team regularly to my colleagues owing I know Primer Grey will exhibit satisfying work for them.
What aspects of their work would you like to get improved?
As a client on retainer, having a Primer Grey team limb take 20 minutes to write two overviews—a month’s work in review and a month’s work in advance—would be very helpful to me.
