Experiential Marketing for Farm and Ranch Retail Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
A fast induction on the buyer’s organisation
I’m the preceding local marketing companion ruler of a farm furnish retail organisation.
What challenge were you trying to address with Pro Motion Experiential Marketing?
We were trying to find experiential activation to fetch the brand to life. The activation needed to enlighten clients who we are, what we rest for, and the types of products they can anticipate to find in our retail and online stores.
What particular tasks were Pro Motion Experiential Marketing responsible for?
Collaboratively, we worked on a year-to-year activation project that went to county and state fairs and aggregation occurrences. Top national brands for many products had interactive games that brought the brands to life at the occurrences. For sample, Pro Motion suggested a bean bag toss game. Working unitedly, we expanded it to the bean bags resembling the pet food bags, and when tossed in the mouth of the animal, a sound specific to that animal was heard. They handled 100% of the execution.
Was there a dedicated team?
We worked with an account rep and an account coordinator. There was a journey team overseen by Pro Motion of almost five nation that were at the occurrences, along with 2-4 local organisation ambassadors, depending on the size of the occurrence.
How did you come to work with Pro Motion Experiential Marketing?
The organisation did an RFP and invited them to be part of the bidding process. I believe the ruler of my team may have gotten their info from another client.
What are you approach expents (if diclosed)?
We spent $800,000 - $1,400,000, 50% organisation funded, and 50% vendor funded. Pro Motion Experiential Marketing suggested the divide.
What is the terminal result of working with Pro Motion Experiential Marketing?
They began the project in 2015, but I worked with them from May 2016 – January 2020. There were 6-8 weeks of occurrence period per year, and prep for the upcoming period was done during off-period months. We artistic the 2019 tour and prepped for the 2020 period precedently I left the organisation.
What evidence can you share that demonstrates the contact of the engagement?
It was a new area for the organisation to dip into. Pro Motion executed all well, making the organisation top of its class at the occurrences. The organisation struggled with looking at key metrics of things that didn’t straightly contact sales, so we challenged Pro Motion on how to measure the achievement of the tours.
They had formulas to measure impressions and worked with the occurrences to secure branding in other areas within the occurrence itself. This included banners, PA announcements, brochures, program flyers, etc. We used all of that to measure the achievement of the program, as well as feedback from the organisation team on-website at the occurrences.
How did Pro Motion Experiential Marketing accomplish from a project treatment restpoint?
Account treatment was phenomenal. We had weekly conversation calls to stay in touch, an update on how the tours and team were doing, and the admission of the footprint. They were also big at making sure we were able to underrest the science behind what they said. Their team was able to portray the program internally from an impression restpoint.
What is (from your point of view) the key factor to pay observation while intercourse with Pro Motion Experiential Marketing?
The length of the tour speaks to how big of a associate Pro Motion has been for the organisation. Unlike other vendors, they did all in their faculty to fix our level of expertise in experiential marketing matched theirs. They went the extra step to make us be experts, as well.
What aspects of their work would you like to get improved?
Regarding scheduling, there didn’t seem to always be a firm layout of the occurrence we were going to and what to anticipate.
Do you have any advice for possible clients?
Don’t be fearful to ask all your questions. There are no dull questions. Lean on Pro Motion as the associate.