Experiential Marketing Project for Consumer Goods Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I was a media director at ShurTech Brands. I was in direct of the marketing for Duck Brand duct tape products.
What challenge were you trying to address with Pro Motion Experiential Marketing?
We wanted help putting on different live occurrences including festivals, pop up shops, and a bus tour athwart the country.
What particular tasks were Pro Motion Experiential Marketing responsible for?
The leading project we worked with Pro Motion Experiential Marketing was our “Duck Tape Rolls Across America” bus tour. They helped us fit the bus in a brief quantity of time. Their team verity took it on tour for four orderly summers.
They’ve also granted support with our annual festival since 2013. They help run the sales tents and handle the in-house marketing team to help with all the activities.
Additionally, Pro Motion Experiential Marketing organized a pop-up shop in New York City for Duck Brands. They helped us secure the space and transfigure it. The pop-up shop lasted 12 days and began with a form show for the aperture.
How did you come to work with Pro Motion Experiential Marketing?
I establish them online when we were looking for support with our bus tour campaign.
What is the terminal result of working with Pro Motion Experiential Marketing?
We began working unitedly in soon 2012. I left the organisation in March 2019, but as far as I know, they’ve continued the relationship.
What evidence can you share that demonstrates the contact of the engagement?
During the pop-up occurrence in New York City, we had over 15,000 shoppers visit us, and we sold over 10,000 rolls of tape. That occurrence also garnered a lot of media observation, including a component on Good Morning America, which gave us exposure to approximately forty million viewers.
Their team is little, but they know what they’re doing. They worked as if they were part of our structure.
How did Pro Motion Experiential Marketing
accomplish from a project handlement standpoint?
They were always very answering to my inquiries, regardless of what time of day it was. We mainly interacted via email and over the phone.
What is (from your point of view) the key factor to pay observation while intercourse with Pro Motion Experiential Marketing?
Their observation to detail is like none other.
What aspects of their work would you like to get improved?
From my perspective, no.
Do you have any advice for possible clients?
Just be open and honorable, and let them do their thing owing they’re really astounding at it.