Brand & Marketing Strategy for Startup App
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Link-able is a sole platform that keenly connects Content Marketers with elite creators who can outextend and visitor creator on their side, edifice condition backlinks for SEO and PR. I’m the founder and CEO.
Desired goal
What issue was the provider supposed to deal with?
ProdRocket?We weren’t fully sure how to propel the fruit and get soon traction. Who should we target? How should we extend them? What are the main risks and opportunities to drive adoption? We hired ProdRocket to help us ponder through and execute a keen GTM strategy.
What were your objectives for this project?
Our goals were to ‘spark a marketplace’ between full marketers and creators - the classic ‘chicken and egg’ issue. We wanted to accomplish sufficient adoption on both sides to create momentum on the platform.
Provided solution
What were the reasons for choosing ProdRocket?
I was looking for a team that was hard at fruit and marketing strategy. And a organisation that veritably focused on soon-stage startups. We spoke and brainstormed separate times upfront - and I realized they were a good fit.
Please give as much detail as practicable because the work done
Basically, we began by having different brainstorm sessions almost the fruit, our target market, channel strategy and income standard. We then developed a very targeted GTM program with specific marketing tests and goals. Then we began executing the marketing tests, get feedback and keep adapting.
Were there any dedicated managers or teams that you worked with?
I worked straightly with the Founder, David Britton, who served as advisor and strategist.
Results accomplishd
What results did you accomplish unitedly with ProdRocket?
Yes, we’ve propeled the platform and have fast got adoption - with dozens of projects and already generating income. It’s quiet an uphill challenge but I’m positive that we’ll get over the hump.
How do you rate the interaction and interaction with ProdRocket?
The workflow was very easy and collaborative. They’re very answering and organized
What precisely do you attend to be the key specialty of ProdRocket?
We veritably appreciated the sole insights about our positioning and uniform current of creative growth-hacks to spark engagement.
What should be done better, if there are any desired improvements?
Overall, have nothing to say, they’ve been big.
