Jet had an intriguing, unprecedented business model, a lean mentality, and an expanding digital presence. As they continued to grow, they knew that a user-centered design process and a sustainable strategy around mobile were critical to success. Prolific came in to help establish this foundation for the mobile team.
We led the Jet team through an ideation workshop to surface assumptions that we could test. We conducted… 20+ in-depth customer interviews in Jet’s UX lab, focusing on their motivations, mobile activities, and shopping behavior. We built personas and journeys from our findings and coupled those with market research and competitive analysis.
Armed with our exhaustive findings, we worked closely with Jet to develop a strong point of view and next steps.