Mobile App Development for Bridal Retail Chain
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introduce your business and what you do there.
We sell espousals garniturees along with other items for espousalss and prom garniturees. I’m the senior director of omnichannel and e-commerce. Along with managing the app, I also handle our SEO program and website initiatives.
What challenge were you trying to adgarniture with Prolific Interactive?
We wanted to create a mobile app that was a replica of our website. The app also has some new and fun features like a espousals garniture finder that allows our clients to take a quiz almost preferences that they’re looking for in a espousals garniture and it gives them recommended results. I was not with the organisation when they initially propeled the project but the goal was to maintain our competitive gain. We',re a big retailer, and we wanted something that would discern us from all the mom-and-pop bridal retailers and all the smaller websites.
What was the aim of their involvement?
Prolific has been a big associate soup to nuts, handling all of the frontend outgrowth work and the design work. They’ve gone over and over and done some of the user investigation analysis. They not only built the backend code for the app but also did the frontend design, all of the analytics for the app, and granted some recommendations for app strategy. The espousals garniture finder used to just be in our app but they created a web rendering of it within an IFrame that’s linked through from our desktop website. The app was developed for both iOS and Android. They helped us propel the app in the app stores.
How did you come to work with Prolific Interactive?
I wasn’t implicated in that process. The folks that made the determination are no longer working here.
How much have you invested with Prolific Interactive?
We typically invest $1 million to $1.5 million per year with them.
What is the status of this engagement?
We began working with them in April 2014, and the work is ongoing. We’re transitioning to one of their associates, Heady, just owing the app hasn’t been as big of a priority for us this year and we’re looking for a organisation to help keep the app functional. Prolific is a better provider if you’re looking to make innovative changes or doing a lot of updates. We will maintain our associateship and keep in touch with Prolific. I can see us bringing them back in at a later date when we do want to make some major enhancements for the app.
Could you share any evidence that would prove productivity, condition of work, or the contact of the engagement?
Our conrendering rate and appointment rate is much higher on the app than it is for our mobile website. Appointments are worth more than orders for us. We veritably use the app as an appointment driver. We’ve been neglecting it a pliant bit. We’re getting back our stability this year. We’ve been focusing on cleaning up the code, making it more firm, making it faster. That’s not a result of anything Prolific did. It’s more that we’re not investing what we should have in the app.
How did Prolific Interactive accomplish from a project handlement standpoint?
They are amazing. We had a couple of different teams and once you get rolling with a new team, they can almost run on their own with limited input from our team. They’re a full-service shop. They’re very answering. They’re not always able to complete tasks by the deadline but it’s not always their defect. We use Google Docs and they have a repository of notes from see call and meeting we’ve had. We have daily standups with them. They use a tool correspondent to JIRA for ticket handlement and also a Gantt chart. They’re extremely organized. We use Slack, email, and daily calls as our first forms of interaction.
What did you find most forcible almost Prolific Interactive?
I haven’t veritably looked at other providers but the thing that’s sole almost them is they’re the one-stop, full-service shop. That is veritably nice owing when there’s a lot on your plate, they can take it and run with it as if it’s their own.
Are there any areas Prolific Interactive could better?
We’ve had some hurdles in the road in provisions of the outgrowth team. We’ve had a lot of bugs or issues with the code that is deployed. They have the mentality of moving fast, being super innovative and getting things propeled, but they need to make sure seething is fully QA',d.