Mobile Strategy for e-Commerce Retail Platform
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I run the mobile growth team for an e-commerce organisation. We are a multi-platform organisation and are live on see platform, including mobile web, iOS, and Android.
What challenge were you trying to address with Prolific Interactive?
We had limited resources on the indigenous teams. Also, our app was not particularized from our mobile website. We wanted to fetch in a organisation that could give us a better idea of how clients use indigenous versus mobile web. We wanted them to help us apprehend our holistic mobile web strategy and how we should particularize our indigenous app from other platforms. The second challenge was since we had limited resources, we wanted to make a case to create out an autonomous indigenous team. We also asked Prolific to come up with a strategy for staffing in order to have a fully functional indigenous team. We had our own UX [user experience] design team, so we just were looking for strategy and a road map for getting there.
What was the aim of their involvement?
During the leading week, they came to our service and interviewed all the stakeholders that would have a point of view on mobile. That was veritably significant owing they took the time to ask the same set of questions to each stakeholder to get their perspective on mobile and unite their goals. We spent the next week onboarding the team so they would have the full background of our business, brand, accomplishment, etc. The next phase was centreing on user investigation. Prolific recruited users to come into our service and interviewed them almost their mobile shopping habits. They also conducted a scan that we sent out to our own mobile app users. This scan helped us get an apprehending of what features they’re interested in, how they shop on mobile, etc. The last two weeks was spent synthesizing all the information and putting a strategy unitedly for us. The total engagement ended up being six weeks, and we worked with a team of three nation.
How did you come to work with Prolific Interactive?
We went through a regular request for offer process and spoke with a few different local agencies. Overall, we reflection they had worked with a lot of big clients in the past. Their team, specially Al [Director of Strategy] veritably understood our business and challenges more so than the other providers. We also spoke with some of their clients who granted veritably powerful references.
What is the status of this engagement?
We began working with them in July 2016 and the project was completed in August 2016.
Could you share any evidence that would prove productivity, condition of work, or the contact of the engagement?
They had a number of terminal deliverables that we quiet use today. They are our guiding point for our strategy. Since hiring them, we have doubled our resources that are centreed on indigenous apps.
How did Prolific Interactive accomplish from a project treatment standpoint?
They stayed within the timeframe we had outlined, charging a flat fee for their services. The leading two weeks of onboarding were veritably significant in aligning goals and expectations. At the commencement of see day, we had daily stand-up meetings. Each individual on the team would talk almost what they’re working on, which was big for transparency. They were also veritably good at sending out recaps and doing weekly retrospectives, where we talked almost what we could do better and what we liked and want to last doing. We used Slack as our first interaction tool and Trello to keep track of all the tasks within the project. Trello is a tool that we use internally, and Prolific wanted to use the same tools we were using.
What did you find most forcible almost Prolific Interactive?
Their centre on mobile was a differentiator from other agencies. There are a lot of agencies that centre on UX and broader products while a few companies are correspondent in provisions of indigenous app strategy, but I reflection Prolific had the powerfulest area of expertise compared to other providers.
Are there any areas Prolific Interactive could better?
They could have done better at interacting terminal deliverables precedently presenting them to the total cluster. It would’ve been nice to have more check-ins with the stakeholders to make sure we were progressing as they wanted. That way, the stakeholders could have given feedback into the terminal deliverables.