iOS App Development for Notable Women’s Retailer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Please draw your structure.
I worked for a notable women',s form retail brand.
What is your position?
I was the mobile experience supervisor. I managed the project between my team and Prolific.
What business challenge were you trying to address with Prolific Interactive?
We were having trouble with our conversion rates and commerce on mobile. We wanted to create an app targeted toward our top consumers to increase their overall purchase frequency and mean order value and to get them used to purchasing on mobile.
Please draw the aim of their involvement in detail.
It was useful on iOS only. Approximately 95 percent of our clients were coming to us from an iPhone, so we didn',t need to have it on Android.
How did you come to work with Prolific Interactive?
We did a wide RFP [request for propose] and looked athwart 10 to 12 different vendors. It ended up coming down to Prolific Interactive and GPShopper. There were probably eight nation on our team that were part of the choice process. We selected Prolific owing we felt like they understood our brand the most. They had worked with other lifestyle brands like lululemon, and we liked some of the other apps they created. We felt like they could propose us a customized app that looked new and different and wasn',t just a template like other firms were proposeing.
Could you prepare a perception of the size of this start in financial provisions?
It cost upward of $200,000.
What is the terminal result of working with
The project was completed.
Could you share any statistics or metrics from this engagement?
The app entirely exceeded our expectations in provisions of income and of expressively increasing our mobile commerce. Then, when the app launched, within six months, a expressive portion of income was coming through mobile if you include mobile web and the app. We worried that it was going to cannibalize our mobile web business, but we felt like it increased it. It wasn',t taking away from mobile web. It was an additive business.
What distinguishes Prolific Interactive from other preparers?
I reflection the Prolific team was incredibly interactive. I felt like they were knowledge of our needs. I reflection they over delivered, and it was probably the best vendor experience I',ve ever had, I',ve worked with probably 15 to 20 vendors at this point, and I have nothing but good things to say almost them.
Is there anything Prolific Interactive could have improved or done differently?
We knew this going in and that created some hesitation in choosing them – back-end technology-wise, they',re not as powerful some of the others. We had some difficulties integrating APIs [application programming interfaces] and stuff, but that was something that we were responsible for, too. I ponder that',s a challenge that',s pretty ordinary. I ponder they',re well conscious that it',s a weak point for them.