About Pulp + Wire Market Research company in Portland, United States
We believe the magic is in the details—details driven by clear vision sound strategies and award-winning creative. We help our clients navigate their branding and marketing journeys with expert insight a healthy dose of humor and a focused flow of universal energy.
Founded in 2004 Pulp+Wire is a 100% female founded and owned award-winning full service consumer packaging branding and marketing agency. Pulp+Wire specializes in helping natural and organic foods cannabis hemp and lifestyle brands discover their unique identity and creating the websites packaging creative collateral and social media strategies that resonate with the booming audience for their products. As passionate ’brand alchemists’ Pulp+Wire revels in the magic science of creative exploration that can turn a brand into gold. This client-collaborative process leverages both intuitive and analytical power to communicate the authentic corporate ethos that beats at the heart of the most successful brands.
Tajas intuitive insight creative energy and laid-back leadership style are the secret to her success. She shaped Pulp+Wire into a branding and packaging powerhouse with the vision drive and resourcefulness thats unique to entrepreneurs. Her knowledge and passion have inspired a long string of branding packaging and creative campaigns that have ignited sales for scores of natural organic and lifestyle brands both locally and nationally. Taja has become a cheerleader creative conduit and brand therapist for her clients–empowering them to blaze their own trails from the revitalized brand foundations she helps them to build. A driven entrepreneur Taja is also a contributing editor for Forbes online and an investor in emerging brands and technologies. Taja has co-founded multiple other brands and companies outside of Pulp+Wire over the years allowing her the insights and understanding key to being an integral part of any brand strategy and growth plan.
With combined talents in internal operations business and project development Naomi knows how to make a brand grow keep client benchmarks and strategic growth in check. Naomi brings with her not only NYC hustle but extensive design agency CPG brand management and televisions experience plus a talent for managing cross-functional teams. But more Naomis holistic approach to corporate and client management at Pulp+Wire is to foster long-term relationships mixed with measured goals add a dash of grounded humor – basically a recipe for awesome.
Sara proves that exceptional design is in the details. Her keen creative eye has provided the guiding vision thats earned Pulp+Wire a host of print and packaging awards as well as numerous features on The Dieline. Whether on-screen or on the shelf Saras attention to detail innovative insight and artistic expertise keep her clients products prepped and polished for sales. As P+Ws most senior employee Saras extensive knowledge of design unique sense of humor and unflinching willingness to lend a hand (with projects or to finish off the other half of your cupcake) make her a super sweet well-loved member of the team.
As resident word-nerd and narrative nut Bryans happiest plotting the arc between client and customer passions or setting the scene for a back-of-box pitch. His former illustration career adds a rich visual vocabulary for him to draw upon when sketching or scribbling through his moleskin for fresh ideas. Bryans constant search between text and image for an ideal concept serves him well as the co-author of the brand books he shapes with the team to crystalize a clients identity. Whether building a brief deep enough to outline an entire corporate ethos or condensing tagline copy to crow in three or four words if theres a tale to tell well Bryan usually finds a novel way to do it.
Katie has an eye for detail. As Pulp+Wires resident Virgo she ensures that no modifier is left dangling or dieline goes unchecked. With an extensive background in journalism layout design and brand messaging her dual degrees in English and media have served her well in a dynamic agency atmosphere. Deadline-driven and thorough Katies no stranger to putting in the hours to make sure the job is done on time on budget and that it exceeds the clients expectations. She has written and designed for publications here in Maine throughout New England and beyond. Her patient and thoughtful temperament and witty sense of humor leave a lasting impression on clients and colleagues alike.
Craigs brain was born to build. While other kids were stacking Legos Craig was building web pages. His passion for systems-based design led to a degree in leadership and organizational studies with a minor in management of information systems. But the technological talents that allow Craig to unlock the secrets of a complex coding convention or the intricacies of a websites optimum architecture are tempered with his keen sensitivity to human audiences. This twin perspective has allowed him to develop powerful and engaging websites that have made both site traffic and online sales soar.
Charlottes CPG brand knowledge spans a wide spectrum from managing mass-market social brands on the liquor side to start-up foods brands. She brings social brands to life through thoughtful ROI driven strategies and makes sure her clients stay innovative in the constantly changing social world. Her infectious charm mixed with brand expertise and thoughtful brand scalability is why brands love having her manage their growth.
Kates ability to shift between meeting specific client needs and their long-range corporate goals grants her the vision to manage complex social strategies and strategic marketing plans. With a focus forged from her fashion background and experience managing mass-market accounts Kate thrives at the multitasking pace demanded by the quickest-growing brands. Her passion for nurturing new learning and relationships grants Kate the mind and drive that you want to lead your account.
Deadline-oriented and super adaptable Gabrielles background in both experiential marketing and journalism informs her approach to brand building. Comfortable with fast-paced multifaceted projects Gabrielles compassion precision and positivity inform her client relationships. Coupling the agility and poise needed for in-depth brand strategy and execution with a reporters inquisitiveness her attention to detail and innate curiosity help growing brands achieve their visions.
Rachel is fluent in all things digital. She is always connected to the constantly changing world of digital marketing and social media searching for innovative ways to breathe new life into a brands online presence. Rachel can build the digital brand stories that both captivate and engage across all media platforms. Her main focus at Pulp+Wire is on the client their digital engagement and commerce goals and strategizing ways to channel that energy through all media spends. She will provide oversight activation and leadership on a variety of digitally-based projects including digital ad creation monitoring and activation social management spend management banner advertising email marketing campaigns influencer activations cross-promotions website SEO amp; SEM reporting and more.
Caitlin is a storyteller. Shes helped non-profits national trade associations and private companies creatively tell their stories and build up their brands. Success in her career has been built largely on an ability to analyze facts and assess situations quickly develop the corresponding narrative and deliver compelling content and communications. Shes always looking for a chance to help elevate companies and products who place economic environmental and social responsibility on the same level. She has practical experience as a copywriter editor product and content marketer brand strategist and corporate communicator. Caitlin believes strongly that great content begins with clear messaging and that clear messaging starts with the right data.
Rachel can turn out an FDA compliant package and perfected dieline like no one else. Her eye for detail and creative swiftness comes from years of big-brand CPG experience in the food world. When Rachel isnt designing the next big brand or fine-tuning a packaging dieline you can find her helping the team with all things production and creative. Have a question about USDA UPCs NFPs etc? Rachel can help you out!
Kanyas creative instincts took root early. The images and ideas shes collected and created since childhood have blossomed into a rich range of creative prowess. After going to school for programming her ability to jump from graphic to web design to programming is stellar. This said she also shines with her illustrative style brand building packaging photography and screen-printing passion. You will find that Kanyas boundless energy is balanced by her careful attention to detail and deadlines. That focused and unflappable attitude and warm demeanor make her a valued creative partner to every brand she builds.
From hand-rendered type to a beautifully organized recipe post Jill has a knack for focusing on the pretty details that make social media posts interesting. With a background in graphic design and typography and an eye for both strategic positioning and unique graphic details Jill stays connected to the steady pulse of what is on-trend and how best to get users to take notice. From Instagram to Pinterest Jill knows the platforms to position brands for the engagement ROI that all clients seek.
Every brand has a story to tell and Isabelle is the girl to do it. With a background in journalism she approaches her work methodically developing a unique voice for each client with copy examples that will make you stop and think. She mends the gap between content creation and strategic social media always finding ways to grab the attention of followers while bringing new ones into the fold.
Sabrina brings her love for illustration typography web layout and packaging design (a full multi-disciplinary designer) to the P+W team. Years of working in agencies with a focus on hospitality branding and design have given Sabrina the insight and knowledge to fully understand the consumer-centric landscape of CPG brands. Warm and welcoming Sabrina has an eye for detail and an unwavering ability to make creative visions come to life on paper digitally and strategically.
Annas extensive graphic design background and small agency experience make her a valuable player on the P+W team. A collaborator to her core she believes the best ideas are created together. She is inspired by the design process and loves seeing her work come to life. Clients love it too! Anna has a knack for details and can spot a typo from across the room but it is her creative thinking and positivity that truly prepare her for success.
