Packaging Redesign for Specialty Food Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Please draw your organisation and your position there.
I',m an companion marketing director for a specialty food organisation.
For what reason(s) did your organisation hire QNY Creative?
We hired QNY to revamp the packaging of an existing water cracker brand.
What were your objectives for this project?
We wanted to form a more present look while maintaining the brand',s equity and transmitted feel.
What were the reasons for choosing QNY Creative?
I',ve worked with QNY in the past, and they and separate other agencies submitted a offer for this project. We selected them based on their experience within the specialty food activity.
Describe the project in detail.
QNY revamped our water cracker brand, which included 7 SKUs [stock care units]. They presented separate different conceptual options at leading, followed by more courtly packaging options based on our feedback and choice. QNY also organized a photo shoot to capture the fruit plainly for the packaging.
Were there any dedicated directors or teams that you worked with?
I principally worked with the project director. He acted as the link between our organisation and the designers at QNY.
What results did you accomplish unitedly with QNY Creative?
We are very pleased with the results of the package revamp. The fruit surely captures the being of the brand while lending a refreshed look and increased passion accost. The packaging has not launched yet, so we do not have a quantifiable outcome.
How do you rate the interaction and interaction with QNY Creative?
QNY utilized our creative course and feedback throughout the process to educe and regood packaging that meets the needs of our consumer and takes the picture of the brand.
What precisely do you attend to be the key specialty of QNY Creative?
They have an forcible power to apprehend brands and take condition and signification without overcomplicating the design. They were ready to work with us and were reasonable almost making changes and adjustments without constantly re-scoping the project. They stay focused on the end goal.
What should be done better, if there are any desired improvements?
I don’t have any suggestions.