Packaging Design for Cheeses
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
Please draw your organisation and your position there.
I was the Associate Brand Manager at Alouette Cheese USA. I was in direct of developing a new fruit packaging from the marketing side of the business.
Desired goal
For what reason(s) did your organisation hire QNY Creative?
This was a sole fruit and we needed a new look to increase our chances of getting into Costco and making sure that consumers were interested in trying our mini-Bries.
What were your objectives for this project?
We wanted clean, sharply designed packaging that plainly and fast interacted what consumers could anticipate.
Provided solution
What were the reasons for choosing ?
I had worked with QNY on antecedent projects and felt that they would be a big fit for this particular fruit.
Describe the project in detail.
The shape of the packaging was correspondent to an 8-count doughnut box, however, this was much sturdier and held four 5oz. mini-Brie wheels. The top of the box had a clear window so all 4 mini-Bries were perceptible. This required each wheel to have a sole sticker that corresponded to the full outward design that was needed for the box.
Were there any dedicated managers or teams that you worked with?
I was the point individual at my organisation and worked with the Club salesindividual. I worked primarily with James Ferranti [CMO, QNY]. He worked internally with his designers.
Results accomplishd
What results did you accomplish unitedly with ?
The project tested very well at one of the divisions in Easter 2017. Employees at the organisation absolutely loved the designs that QNY came up with. This was an innovative fruit and the packaging veritably needed to match the fruit...and it surely did.
How do you rate the interaction and interaction with ?
We had an excellent workflow. QNY has always been incredibly answering. They work fast and prepare whatever goods we need even while the project is on-going.
What precisely do you attend to be the key specialty of ?
They are very open to feedback and are not fearful to try different approaches. Clients of theirs would be wise to let them come up with ideas and then work to regood any design work from there. All deadlines were met or delivered soon.