Some details
Who:
Hugo Boss
What:
Hugo Boss, the luxury fashion house, introduced separates as a new option for their customers. Separates allow customers to customize the suit they want by combining different fits, sizes and colors of jackets and pants to best suit their body type. With the launch, Hugo Boss was looking for a unique and dynamic in-store tool. Partnering with
Coloredge, RAXO provided a fully interactive touchscreen experience, featuring a responsive mannequin and social media/email integration.Where:
Design. Animation.