REQ developed the Amazon Charts brand to be versatile while still meeting Amazon’s overarching guidelines. To introduce this brand to the world, REQ created animated videos and digital ads in collaboration with Amazon’s internal creative team.
REQ A/B tested imagery and ad copy and geo-fenced the largest book conference of the year so that individuals within a certain radius would see ads introducing Amazon Charts to… the world. These ads followed individuals for 30 days after the conference with click-through rate (CTR) exceeding the benchmark by 45%. Publishing houses exceeded average CTR by 43% and a Google Brand Lift study showed a 30% increase in product recollection, exceeding the YouTube industry standard of 15%.